Weird X3 ads

Just_me · 10-24-2006, 02:59 AM

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Yannis · 10-24-2006, 03:05 AM

Very weird.

Harry Plopper · 10-24-2006, 05:19 AM

What is weird here?

BMW said many times before X3 is meant also for rich young dynamic drivers who need a spacious car for their outdoor activities (eg. surffing, cycling, boarding, etc).

So some ads target such population - with a bit unconvetional ads. Like these ones.

1st one: finally some bendy roads where my X3 feels like best

2nd one: you can drive over raised surfaces with no problem due your X3 has higher ground clearence

3rd one: off-road. go for it, since your X3 has xDrive AWD

Mirage77 · 10-24-2006, 06:42 AM

Quote:

Originally Posted by EniLab

What is weird here?

BMW said many times before X3 is meant also for rich young dynamic drivers who need a spacious car for their outdoor activities (eg. surffing, cycling, boarding, etc).

So some ads target such population - with a bit unconvetional ads. Like these ones.

1st one: finally some bendy roads where my X3 feels like best

2nd one: you can drive over raised surfaces with no problem due your X3 has higher ground clearence

3rd one: off-road. go for it, since your X3 has xDrive AWD

The problem is, these messages do not come across at all when one looks at these ads. Heck, I don't think even 'rich young dynamic drivers' would get them...

siko · 10-24-2006, 08:25 AM

Maybe because it's 8:30 am for me and I haven't had my coffee yet... but even with Eni's explanation, I fail to get #2!

rightnow · 10-24-2006, 08:45 AM

Quote:

Originally Posted by EniLab

What is weird here?

BMW said many times before X3 is meant also for rich young dynamic drivers who need a spacious car for their outdoor activities (eg. surffing, cycling, boarding, etc).

So some ads target such population - with a bit unconvetional ads. Like these ones.

1st one: finally some bendy roads where my X3 feels like best

2nd one: you can drive over raised surfaces with no problem due your X3 has higher ground clearence

3rd one: off-road. go for it, since your X3 has xDrive AWD

You make everything so clear!

The Artist · 10-24-2006, 10:27 AM

wierd car..wierd ads..
BMW marketing departments know their thang

Harry Plopper · 10-24-2006, 10:35 AM

Quote:

Originally Posted by siko

Maybe because it's 8:30 am for me and I haven't had my coffee yet... but even with Eni's explanation, I fail to get #2!

In normal situation that traffic sign is positioned on the other side of the pole - directing you to U-turn around the concrete island.

In this situation the ad says "You can U-turn even over the concrete island and its high edge - since your X3 has high ground clearence & xDrive."

Get it now?

Bruce · 10-24-2006, 10:37 AM

Wow those are weird... and i'm too stupid to "get" them.

Alx · 10-24-2006, 10:45 AM

ENI. Your explanation makes it more clear, but at first look its almost like an inside joke, that unless your apart of, its not obvious.

10-24-2006, 02:59 AM	#1 (permalink)
Just_me Expert Join Date: Sep 2005 Location: Sweden Posts: 12,612 Thanks: 741 Thanked 2,035 Times in 1,028 Posts	Weird X3 ads - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

10-24-2006, 03:05 AM	#2 (permalink)
Yannis Philosopher Join Date: Sep 2005 Posts: 7,198 My Mood: Thanks: 1,243 Thanked 1,231 Times in 703 Posts	Re: Weird X3 ads Very weird.

10-24-2006, 05:19 AM	#3 (permalink)
Harry Plopper Oinky Wizard Join Date: Sep 2005 Posts: 3,775 My Mood: Thanks: 76 Thanked 921 Times in 479 Posts	Re: Weird X3 ads What is weird here? BMW said many times before X3 is meant also for rich young dynamic drivers who need a spacious car for their outdoor activities (eg. surffing, cycling, boarding, etc). So some ads target such population - with a bit unconvetional ads. Like these ones. 1st one: finally some bendy roads where my X3 feels like best 2nd one: you can drive over raised surfaces with no problem due your X3 has higher ground clearence 3rd one: off-road. go for it, since your X3 has xDrive AWD

10-24-2006, 08:25 AM	#5 (permalink)
siko Devotee Join Date: Nov 2005 Location: Montreal, Canada Posts: 3,586 My Mood: Thanks: 815 Thanked 688 Times in 362 Posts	Re: Weird X3 ads Maybe because it's 8:30 am for me and I haven't had my coffee yet... but even with Eni's explanation, I fail to get #2!

10-24-2006, 10:27 AM	#7 (permalink)
The Artist Shaolin Shadow Boxer Join Date: Sep 2005 Location: Sweden Gothenburg Posts: 11,512 My Mood: Thanks: 127 Thanked 768 Times in 484 Posts	Re: Weird X3 ads wierd car..wierd ads.. BMW marketing departments know their thang

10-24-2006, 10:37 AM	#9 (permalink)
Bruce Crazy Canadian Join Date: Sep 2006 Location: British Columbia Posts: 9,457 My Mood: Thanks: 3,577 Thanked 2,898 Times in 1,767 Posts Blog Entries: 2	Re: Weird X3 ads Wow those are weird... and i'm too stupid to "get" them.

10-24-2006, 10:45 AM	#10 (permalink)
Alx 007 Join Date: Sep 2005 Location: -Poconos, PA.- 2005 Aston Martin DB9 Posts: 5,458 My Mood: Thanks: 886 Thanked 551 Times in 224 Posts	Re: Weird X3 ads ENI. Your explanation makes it more clear, but at first look its almost like an inside joke, that unless your apart of, its not obvious.

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