Winterkorn makes quality a top priority @ VW

Deutsch · 03-08-2007, 08:33 PM

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At Volkswagen, Winterkorn Makes Quality Number-One Priority

Date posted: 03-08-2007
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WOLFSBURG, Germany — Volkswagen's new boss, Martin Winterkorn, has ordered a thorough review of quality as part of a program aimed at raising the company's international competitiveness following embarrassingly low scores in recent J.D. Power quality reports.

In a meeting with high-ranking Volkswagen managers at headquarters here recently, Winterkorn vowed to take the lessons learned during his time as head of Audi to make Volkswagen a leader in quality in its class. Central among the plans laid out by Winterkorn is a quality benchmark described as fitting the profile of Toyota.

"Future Volkswagen models will have exterior appearance and retained value to beat the competition," he is reported as saying by an Inside Line source who attended the secret meeting.

As part of Winterkorn's quality initiative, the incumbent head of quality at Volkswagen, Falko Schling, is expected to be replaced by Audi quality boss Hans-Joachim Rothenpieler. Among the measures already taken to bolster the quality of future Volkswagen models is the replacement of the proposed door seals on next year's sixth-generation Golf with an alternative proposed by Volkswagen's new development boss, Ulrich Hackenberg. Another car coming under intense scrutiny is the upcoming fifth-generation Polo, which is being reviewed with an eye toward improving the trim materials used for its dashboard.

What this means to you: Audi quality at Volkswagen prices? Not quite. But Winterkorn's plan does have merit and fits well with its positioning as a premium volume marque.

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Monster · 03-08-2007, 09:32 PM

VW do need to improve their reliability and quality issues. I am not impressed with the current generation of Golf and Passat at all. When i was test driving the Golf GTi, the plastic trim surrounding the door handle came off, and i can easily seperate the entire inner door panel from the actual door. The air con vents on the Passat isn't really aligned with the rest of the dash, and they aren't very solid, the air con vent assembly wobbles a little when i push them. The lower half of the dash is made out of hand plastic, even if it looks good, it doesn't feel nice.

Mirage77 · 03-09-2007, 05:16 AM

Yeah to be honest, I wasn't really impressed with some of the Passat's and Golf's interiors... It is overall good, but it could be much better.

This is welcome news indeed.

03-08-2007, 09:32 PM	#2 (permalink)
Monster Fanatic Join Date: Oct 2005 Location: Sydney Posts: 1,160 My Mood: Thanks: 392 Thanked 306 Times in 220 Posts	Re: Winterkorn makes quality a top priority @ VW VW do need to improve their reliability and quality issues. I am not impressed with the current generation of Golf and Passat at all. When i was test driving the Golf GTi, the plastic trim surrounding the door handle came off, and i can easily seperate the entire inner door panel from the actual door. The air con vents on the Passat isn't really aligned with the rest of the dash, and they aren't very solid, the air con vent assembly wobbles a little when i push them. The lower half of the dash is made out of hand plastic, even if it looks good, it doesn't feel nice.

03-09-2007, 05:16 AM	#3 (permalink)
Mirage77 The Doughnutman. Join Date: Sep 2005 Location: Singapore Posts: 5,438 Thanks: 1,473 Thanked 1,225 Times in 722 Posts	Re: Winterkorn makes quality a top priority @ VW Yeah to be honest, I wasn't really impressed with some of the Passat's and Golf's interiors... It is overall good, but it could be much better. This is welcome news indeed.

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