PHYBENZ

I find this very interesting....

Porsche said today it is pulling out of the North American International Auto Show in favor of marketing efforts that more directly reach potential buyers.
The luxury sports car maker plans to focus on shows in areas where it has more customers, spokesman Tony Fouladpour said.
Also, he said, Porsche gets better results when it spends its marketing dollars getting prospective customers into vehicles -- such as at performance-driving lessons held at local dealerships -- than at passive events like the auto show.
"People are much more apt to buy if they drive the cars," Fouladpour said.
Porsche sold 290 cars in Michigan last year, compared with 8,827 in California, 4,177 in Florida and 2,172 in New York.
The decision is not intended as a snub to Detroit and the region, said Fouladpour, noting that Porsche is supporting the revived Gran Prix race later this year, among other efforts.
"As a media showcase for new products, the Detroit Auto Show is clearly the premier international auto show in North America," says David Pryor, the company's vice president of marketing, in a statement. "Still, as Porsche strives to seek new, more personal ways to directly reach out and communicate to its potential customer base we need to look beyond the traditional consumer auto show--even ones that are highly renowned in the industry. For us, this is a strategic business decision that allows us to allocate our limited marketing resources more effectively."

(detnews.com)

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Harry Plopper

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