Renault eyes up Jaguar takeover?

Imhotep Evil · 12-09-2005, 05:41 AM

Quote:

Report: Renault eyes up Jaguar takeover?
by Henry Biggs,
last updated December 8 2005
Renault is keen to take Jaguar off Ford’s hands according to the respected French business magazine L’Expansion. The report claims that the French car maker was unsuccessful in it’s efforts to buy Volvo, the most profitable of Ford’s 'Premier Automotive Group' upmarket brands.

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However Jaguar has been unprofitable ever since Ford bought the marque in 1989. Jag’s parent company is in bad shape itself and is expected to announce tens of thousands of job losses in the near future. In summer Jaguar’s ceased production at the historic Browns Lane plant in Coventry after 53 years. Despite this, the new Renault boss Carlos Ghosn is keen to expand his company’s portfolio into the profitable luxury sector. This is an area in which Renault has historically been unsuccessful, being seen more as a maker of small hatchbacks. In the year to November, the French car maker saw its European market share slip below ten percent. Sales of its best-selling Megane fell eight per cent and the larger Laguna by 20 per cent, despite a facelift.
Jaguar XKR
Renault’s own attempt at a luxury model, the oddly styled Vel Satis failed miserably as did the even whackier Avantime and Renault has little expertise in this sector. Buying Jaguar would expand the French Marque’s repertoire and expand sales beyond its traditional Western European markets while providing a much needed cash boost for Ford.

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What do you people think ?!

Merc1 · 12-09-2005, 05:48 AM

I say why not. Ford has shown that it doesn't know what to do with Jaguar. Ford has helped Land Rover, Aston-Martin and Volvo out a great deal with money and other things since it bought all those brands. Jaguar however is still dying a slow death while the other 3 PAG brands thrive so why not sell Jaguar off, maybe it is too much for Ford and handle.

Jaguar needs an owner with deep pockets and the discipline to let Jaguar do its own thing for a little while. Ford has enough with Jaguar imo, so maybe its time for them to sell them off. Problem is Jaguar is no so intergrated into their PAG division so it might not be that simple. Ford would have to make sure whoever buys Jaguar doesn't leave them high and dry in engine supply to Land Rover.

M

Hypersonic · 12-09-2005, 05:54 AM

I don't really care because I've never been a fan of Jaguar, but I would like to see a new model of the Daimler DS420 Limousine - that would be cool.

Centurion · 12-09-2005, 08:31 AM

I love Jaguar and british cars in general. I really don't mind Renault buying it since it's pretty obvious that Ford doesn't care much for the brand. A S-type replacement need to be produced ASAP and the X-type is seriously over priced and laggs behind it's German rivals. Jaguar needs to be rescued. Supermanufacturer where are you?

siko · 12-09-2005, 09:59 AM

That would be fantastic... simply because Ford *$%#ed up the brand (IMO) and maybe Renault can turn it around like they did with Nissan.

12-09-2005, 05:48 AM	#2 (permalink)
Merc1 Contributor Join Date: Sep 2005 Location: Aurora IL USA Posts: 4,955 Thanks: 363 Thanked 672 Times in 346 Posts	Re: Renault eyes up Jaguar takeover? I say why not. Ford has shown that it doesn't know what to do with Jaguar. Ford has helped Land Rover, Aston-Martin and Volvo out a great deal with money and other things since it bought all those brands. Jaguar however is still dying a slow death while the other 3 PAG brands thrive so why not sell Jaguar off, maybe it is too much for Ford and handle. Jaguar needs an owner with deep pockets and the discipline to let Jaguar do its own thing for a little while. Ford has enough with Jaguar imo, so maybe its time for them to sell them off. Problem is Jaguar is no so intergrated into their PAG division so it might not be that simple. Ford would have to make sure whoever buys Jaguar doesn't leave them high and dry in engine supply to Land Rover. M

12-09-2005, 05:54 AM	#3 (permalink)
Hypersonic Connoisseur Join Date: Sep 2005 Posts: 5,514 Thanks: 1,017 Thanked 848 Times in 522 Posts	Re: Renault eyes up Jaguar takeover? I don't really care because I've never been a fan of Jaguar, but I would like to see a new model of the Daimler DS420 Limousine - that would be cool.

12-09-2005, 08:31 AM	#4 (permalink)
Centurion Trendsetter Join Date: Sep 2005 Location: Sweden Posts: 7,075 Thanks: 595 Thanked 723 Times in 422 Posts	Re: Renault eyes up Jaguar takeover? I love Jaguar and british cars in general. I really don't mind Renault buying it since it's pretty obvious that Ford doesn't care much for the brand. A S-type replacement need to be produced ASAP and the X-type is seriously over priced and laggs behind it's German rivals. Jaguar needs to be rescued. Supermanufacturer where are you?

12-09-2005, 09:59 AM	#5 (permalink)
siko Devotee Join Date: Nov 2005 Location: Montreal, Canada Posts: 3,586 My Mood: Thanks: 815 Thanked 688 Times in 362 Posts	Re: Renault eyes up Jaguar takeover? That would be fantastic... simply because Ford *$%#ed up the brand (IMO) and maybe Renault can turn it around like they did with Nissan.

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