Mobile Maintenance by Mercedes Dealership

Bruce · 01-03-2007, 07:05 PM

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AutoWeek | Published 01/02/07, 12:25 pm et

"Can't bring the E class in for service? Beck Imports will bring the service to you.

The Mercedes-Benz dealership in Charlotte, N.C., now offers mobile maintenance and repair. Two Sprinter vans, each carrying $30,000 worth of service equipment, meet customers at their homes or offices -- or, in one recent instance, the golf course.

Other dealerships across the country offer mobile service. But Richard Mikels, Beck Import's general manager, said the service his store rolled out in November is the state of the art.

"It wows the customers, absolutely blows them away," Mikels told Automotive News.

Customers call a toll-free number or send an e-mail message to schedule mobile service appointments. The vans are linked by computer and cell phone to the dealership's service department.

The vans carry parts and equipment that enable technicians to change oil and filters and to fix belts, brake pads, rotors, windshield wipers and exterior light bulbs. If a repair requires a hydraulic lift, the dealership transports the vehicle to the shop and delivers a loaner vehicle to the customer.

The two vans together average about eight calls a day, Mikels said. The dealership assesses a $50 surcharge for mobile service.

"You've got to set yourself apart in the marketplace," Mikels said. "Time is very much of the essence to our customers. The service maximizes their time."

The mobile service also benefits the dealership, Mikels said. The service vans can deliver special-order parts to customers and install them right away, he said. Otherwise the parts take up space on service department shelves, he said.

Mikels said the convenience of mobile service is a tool to woo on-the-fence buyers. He estimates that he has closed 10 sales since the program began just by explaining the service."

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Merc1 · 01-04-2007, 08:19 AM

My question about how much was answered in the article. Not bad for service in my driveway.

M

01-03-2007, 07:05 PM	#1 (permalink)
Bruce Crazy Canadian Join Date: Sep 2006 Location: British Columbia Posts: 9,456 My Mood: Thanks: 3,577 Thanked 2,894 Times in 1,766 Posts Blog Entries: 2	Mobile Maintenance by Mercedes Dealership By - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER AutoWeek \| Published 01/02/07, 12:25 pm et "Can't bring the E class in for service? Beck Imports will bring the service to you. The Mercedes-Benz dealership in Charlotte, N.C., now offers mobile maintenance and repair. Two Sprinter vans, each carrying $30,000 worth of service equipment, meet customers at their homes or offices -- or, in one recent instance, the golf course. Other dealerships across the country offer mobile service. But Richard Mikels, Beck Import's general manager, said the service his store rolled out in November is the state of the art. "It wows the customers, absolutely blows them away," Mikels told Automotive News. Customers call a toll-free number or send an e-mail message to schedule mobile service appointments. The vans are linked by computer and cell phone to the dealership's service department. The vans carry parts and equipment that enable technicians to change oil and filters and to fix belts, brake pads, rotors, windshield wipers and exterior light bulbs. If a repair requires a hydraulic lift, the dealership transports the vehicle to the shop and delivers a loaner vehicle to the customer. The two vans together average about eight calls a day, Mikels said. The dealership assesses a $50 surcharge for mobile service. "You've got to set yourself apart in the marketplace," Mikels said. "Time is very much of the essence to our customers. The service maximizes their time." The mobile service also benefits the dealership, Mikels said. The service vans can deliver special-order parts to customers and install them right away, he said. Otherwise the parts take up space on service department shelves, he said. Mikels said the convenience of mobile service is a tool to woo on-the-fence buyers. He estimates that he has closed 10 sales since the program began just by explaining the service." - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

01-04-2007, 08:19 AM	#2 (permalink)
Merc1 Contributor Join Date: Sep 2005 Location: Aurora IL USA Posts: 4,955 Thanks: 363 Thanked 672 Times in 346 Posts	Re: Mobile Maintenance by Mercedes Dealership My question about how much was answered in the article. Not bad for service in my driveway. M

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