Official Lexus IS-F Thread (Pics & Info)

[Merc1]

Originally Posted by Osnabrueck

Right now I'm working on a major Lexus consumer event that kicks-off late Summer. The IS-F is tentatively scheduled to be part of the show, however this may change depending on the availability of functional specimens. Stay tuned.

You work for Lexus? In what capacity?

M

[Deutsch]

Originally Posted by Merc1

You work for Lexus? In what capacity?

M

No. He works for AMCI, an automotive marketing consultancy firm. They specialize in coordinating events for automakers that allow customers to interact with brand and products, like ride and drives, where they get to compare one make against another and so on. Think "Taste of Lexus" - which is probably the event he's discussing here.

[Merc1]

Oh, yeah I've been to some of their things and car makers use their test figures for commercial/claims all the time.

M

[Osnabrueck]

Originally Posted by Merc1

Oh, yeah I've been to some of their things and car makers use their test figures for commercial/claims all the time.

That's right Merc. AMCI began in as a car testing / claim substantiation bureau and has since grown into one of the world's largest consumer event consultancies. What sets us worlds apart from similar agencies is the fact that we're we deal exclusively in automotive.

Most recently you would have seen our fine print in Toyota Tundra's TV spots. On the road, we are currently engaged in numerous programs including the North American introduction of smart. Coming to a city near you:
- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

Back to the IS-F - I've just been informed that there's almost no chance the car will play any part in this year's consumer event. However the LS 600h L will be in attendance, so there's still plenty to be excited about.