Volkswagen and Playboy Join Forces.

Yannis · 08-09-2006, 11:57 AM

Volkswagen, Playboy Join Forces

AUBURN HILLS, Mich. — Kerri Martin, director of brand innovation for Volkswagen of America, knows how to get the attention of young males.

Martin has engineered a unique and rather playful advertising tie-in with an unusual partner: Playboy. The magazine's September issue, which is just reaching newsstands, features a VW ad on the back cover which is a mirror image of the front — complete with Playboy bunnies and, of course, the well-known VW Rabbit logo.

The logo appears to be tattooed on the lower back of scantily clad cover model Holly Madison. She and colleagues Bridget Marquardt and Kendra Wilkinson star in E! Entertainment's "reality" TV series The Girls Next Door, which purports to provide viewers with a real-life glimpse at three residents of the Playboy Mansion.

With the return of the Rabbit brand name to VW's North American lineup, "the Playboy opportunity was a great chance to unite two famous and iconic brands," Martin said.

What this means to you: We're not sure how effective VW's marketing strategy is going to be, but merely wonder if the new Rabbit/Playboy connection may turn off some potential female customers.

Source: - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

siko · 08-09-2006, 11:18 PM

The bottom (good) part of that cover is missing!

siko · 08-10-2006, 07:22 PM

... and here's the full cover with the missing details:

- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

08-09-2006, 11:57 AM	#1 (permalink)
Yannis Philosopher Join Date: Sep 2005 Posts: 7,198 My Mood: Thanks: 1,243 Thanked 1,231 Times in 703 Posts	Volkswagen and Playboy Join Forces. Volkswagen, Playboy Join Forces AUBURN HILLS, Mich. — Kerri Martin, director of brand innovation for Volkswagen of America, knows how to get the attention of young males. Martin has engineered a unique and rather playful advertising tie-in with an unusual partner: Playboy. The magazine's September issue, which is just reaching newsstands, features a VW ad on the back cover which is a mirror image of the front — complete with Playboy bunnies and, of course, the well-known VW Rabbit logo. The logo appears to be tattooed on the lower back of scantily clad cover model Holly Madison. She and colleagues Bridget Marquardt and Kendra Wilkinson star in E! Entertainment's "reality" TV series The Girls Next Door, which purports to provide viewers with a real-life glimpse at three residents of the Playboy Mansion. With the return of the Rabbit brand name to VW's North American lineup, "the Playboy opportunity was a great chance to unite two famous and iconic brands," Martin said. What this means to you: We're not sure how effective VW's marketing strategy is going to be, but merely wonder if the new Rabbit/Playboy connection may turn off some potential female customers. Source: - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

08-09-2006, 11:18 PM	#2 (permalink)
siko Devotee Join Date: Nov 2005 Location: Montreal, Canada Posts: 3,586 My Mood: Thanks: 815 Thanked 688 Times in 362 Posts	Re: Volkswagen and Playboy Join Forces. The bottom (good) part of that cover is missing!

08-10-2006, 07:22 PM	#3 (permalink)
siko Devotee Join Date: Nov 2005 Location: Montreal, Canada Posts: 3,586 My Mood: Thanks: 815 Thanked 688 Times in 362 Posts	Re: Volkswagen and Playboy Join Forces. ... and here's the full cover with the missing details: - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

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