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Old 04-11-2006, 08:09 PM   #1 (permalink)
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Volkswagen Brings Back the Rabbit.


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AUBURN HILLS, Mich. -- In a surprise move, Volkswagen of America, Inc. announced today that its all-new fifth generation Golf, which debuted at the 2006 Chicago Auto Show, is going back to its roots with the original Rabbit nameplate for the U.S. and Canadian markets. The Rabbit will hop into the market in early summer, after its official introduction at the New York International Auto Show on Wednesday, April 12, 2006, at the Jacob K. Javits Convention Center.
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Old 04-11-2006, 09:11 PM   #2 (permalink)
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Re: Volkswagen Brings Back the Rabbit.

So we're no longer gonna call it golf? we're gonna refer to it as the VW rabbit? I know those might seem like stupid questions, but I'm not a VW guy so sorry if they're dumb questions.
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Old 04-11-2006, 09:28 PM   #3 (permalink)
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Re: Volkswagen Brings Back the Rabbit.

The MkIV had a special "rabbit" edition... but this this looks like a permanent name change?!

Not sure it's a good ideam, the Golf nameplate is much more recognised.
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Old 04-11-2006, 09:37 PM   #4 (permalink)
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Re: Volkswagen Brings Back the Rabbit.

Don't mean to disrespect but there was a special "rabbit" edition? I thought that was just some cute crap whole bunch of chicks put on their cars like whole bunch of people have the babel fish or something.
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Old 04-11-2006, 09:52 PM   #5 (permalink)
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Re: Volkswagen Brings Back the Rabbit.

Why don't they call it as the "Volkswagen Kaninchen"?

That's German for Rabbit and it sounds more sophisticated... and European than "Rabbit".

Or maybe the "Volkswagen Lapin". That's French for rabbit. And it wouldn't be odd for VW, hence they already use another French name, to denominate their SUV.

The new VW Golf is just too big and overweight to be a Rabbit/Kaninchen/Lapin/Conejo/Coelho/Coniglio.

I wouldn't have nothing against a Volkswagen Lapin. But Suzuki already use this name to denominate a small SUV (I think...).

It's funny, that Volkswagen always denominated the Saloon version of the Golf in North America, as the VW Jetta. Jetta stands for "moody" in Spanish.

Conejo stands for Rabbit in Spanish. VW sells the Jetta quite well in Mexico. So maybe, VW wouldn't have too much trouble, selling a bigger motorized Conejo to the Mexicans.
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Old 04-11-2006, 11:25 PM   #6 (permalink)
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Re: Volkswagen Brings Back the Rabbit.

i think its not a bad idea. the only way this can backfire on vw is if the brand recognition of the golf nameplate is lost.

yes this is a permanent name change, that is, until vw decides to bring back golf in a generation or two or three.

the "special rabbit edition" refered to here was the golf iv 20th anniversary edition which contained the rabbit badging.
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Old 04-12-2006, 09:17 AM   #7 (permalink)
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Re: Volkswagen Brings Back the Rabbit.

Hmm, I think it's a very bad idea. What self respecting person would want to drive around in a VW Rabbit? Hmm, wow, I think I just saw the proportion of male ownership drop to half what it could have been. Oh, look, there goes the respect of any person older than 40. Petty it may be, but I don't really want a car that reminds me of Alice in Wonderland every day.

Just as well the GTI is still a Golf. Right?

Why did they bother going the other way with the Golf, when they had just said that the Jetta is going to be known as such, worldwide, because of the confusion that was brought on by the Vento/bora/Jetta?

Ridiculous.
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Old 04-12-2006, 09:20 AM   #8 (permalink)
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Re: Volkswagen Brings Back the Rabbit.

This seems a weird move to me, the golf is one of the best known names in the motor industry, in Europe at least, so why change it!

Unless VW is changing names to be animals, like the VW fox!
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Old 04-12-2006, 09:24 AM   #9 (permalink)
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Re: Volkswagen Brings Back the Rabbit.

I agree SV. This is just silly and complicating things.

The Golf is an icon; I doubt that whatever the Rabbit brand did for VW, it subsided ages ago and nobody cares anymore.
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Old 04-12-2006, 11:58 AM   #10 (permalink)
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Re: Volkswagen Brings Back the Rabbit.

I don't know what these guys are thinking. The Rabbit nameplate harkens back to the days of VW yore, but not in a good way. It's evocative of quirky tin-engined econoboxes with funky styling, switchgear and whatnot.

The Rabbit name in and of itself will be male demographic repellent.
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