The Artist

hmm giannis.. its my opinon.. and i dont think i should be treated as a fool beacuse of this..
i never liked any jaguar.. not even the F type.. im sorry

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Giannis

It's your opinion and i respect that. And of course i don't treat you like a fool. (i guess my choise of the icon was not that good)
It's that because you can't just say that i don't like a big company. Let's close it down. For example, i don't like McDonalds, but this doesn't mean that they have to close down? Many people like it, and many more work there. And then comes the history. Just think of what Jaguar did and the care they make and made and in general all those pages in the car history book.
no offence

The Artist

yep man i knew that you didnt mean anything offensive with that comment..
so no hard feelings

Imhotep Evil

1.
You must be joking, in the 90s, Jag and Benz.
By the 90s the only establised global players were MB and BMW and are so to this day, but Audi will be there in the next 5 to 10 years-image wise.

2.
Jaguar's wounds began in the 60s.
By the late 60s both Leyland and BMC wanted to buy Jaguar. Since Lyons son died in 1955, and Jaguar was having problems with Pressed Steel, they accepted that togheter with BMC they would become BMH. Now Jag had a powerfull position due to Lyons in the new group, as well as when BMH merged with Leyland to form BLMC.
For a few years things were well, but than problems begun.
The costs at Jag delvelopment skyrocketed, and the fact that BLMC also had
Rover and Triumph was anoter problem.
So Rover got the Land Rover but lost the P8 in favour of Jaguar who got the XJ6/12, and Triumph got lost/terminated.
But beying part of BL meant quality problems.
The new XJ6/12 (V12 bad during fuel crisis of the 70s) and XJS couldn't do anything really.
The image of Jag was tarnished and the MB-BMW duo was instopable in eating Jags breakfast, lunch and dinner.
But by the 80s things changed.
1981 probably represented the absolute depths of Jaguar’s fortunes because production hit an all time low of 13,360 cars for the entire year. It also marked the start of the future.
A market research programme was instituted that questioned not only Jaguar customers – and those that would potentially buy their products, but also BMW and Mercedes-Benz owners and what it was about their cars that made them that engendered such marque loyalty in their customers.
Thing were starting to change tahnks to the energetical measures of John Egan.
Nevertheless the partialy revigorated Jaguar -for the time - would no longer be MB's arch rival.
The V12 750Li showed the world who's really the arch rival of MB, if there was any doubt left.
Ford's treatment to Jag, was a joke. Ford probably didn't undertood what they were getting themselves into.

3.
Also, the great Jags of their time were not conservative, nor made for old aristocrats/bar Daimler.

4.
Also there were tourer/estate Jags before.
The Lynx Eventer, the Avon.



5.
Jags problem is not keeping up with the germans.

Sorry Luwa, failed at history again.

siko

Even though I hate the Jaguar lineup today... it would be sad to see the marque go!

I wish Ford would sell the brand to somebody that knows how to make luxury cars, because clearly Ford doesn't.

Imhotep Evil

Well Volvo, Aston Martin and even LR are doing well.
If they sell Jag, the problem is the sharing of parts with Land Rover.

siko

True, but Volvo and AM are left to do what they want. You don't see any Ford interior inside those cars do you!?

And although Jag is (on paper) its own company.... Ford influenced the marque alot.

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