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| European Cars The great marques of Europe. Audi, BMW, Mercedes-Benz, Aston Martin, Ferrari, Jaguar, Land Rover, Lotus, Maserati, etc. |
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| | #11 (permalink) |
| Fanatic ![]() ![]() Join Date: Oct 2005 Location: Sydney
Posts: 1,162
My Mood: Thanks: 399
Thanked 310 Times in 222 Posts
![]() ![]() ![]() ![]() ![]() | Re: Saab made $300 Million loss in 2005. I am a massive Saab fan and it is sad to see such an unique brand being destoryed by GM. GM's half arsed approach to Saab's product development has significantly cheapen the brand, and at the same time, anger many loyal Saab fans. Everytime when i see a pic of the 9-7 or the 9-2 i wanted to vomit. The problem with saab is that nobody seems to realise their existance, and most people shopping within the medium sized prestige car range are badge snobs. Witness how many basic "Classic" specs C180s or 320i that are crawling on the streets, well here in Sydney anyway, the streets are full of them. People chose to buy these cars, even though they cost a lot more than a better equipped, more powerful, and more individual Saab 9-3. Most of them don't even bother with test driving the cars. they walk into the merc or bmw showroom and buy the cheapest car there without even looking at what they are buying. Saab has to make their badge desirable, and rebadging some ancient american SUV is exactly the opposite of what they should do. Saab or GM really need to put more effort into developing a range of good cars, maybe switching to a rear wheel or all wheel drive chassie, and fix up the reliability issues. Their exterior design should be more distinctive as well. The facelift is a sort of a positive step, but the basic 8 year old body doesn't really go together with the new nose. The interior design are far to grey, any potential buyers will probably be turned off by that. I really hope saab will survive |
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| | #13 (permalink) | |
| Devotee ![]() ![]() ![]() ![]() ![]() ![]() Join Date: Nov 2005 Location: Montreal, Canada
Posts: 3,586
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![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() | Re: Saab made $300 Million loss in 2005. Quote:
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