BMW signed strategic partnership with Intel

Harry Plopper · 12-15-2005, 04:25 AM

Intel, BMW confirm technology, marketing partnership

12.15.2005, 01:06 AM

AFX News Limited

HONG KONG (AFX) - Intel Corp and BMW AG confirmed an earlier report, saying they have formed a technology and marketing partnership, which includes Intel's sponsorship of BMW's Sauber Formula One racing team.

Financial terms of the deal are not being disclosed, but the Wall Street Journal said in its earlier report that major racing sponsorships often reach tens of millions of dollars.

Intel will deploy its technology in BMW data centers and with BMW dealers, and BMW will use laptop computers with Intel's Centrino technology. They will also work together on putting phones, music players and other gadgets into BMW cars.

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Star&Car · 12-15-2005, 07:35 AM

I kind of get confused. The "Sauber" will still be inserted into the team's official name?

The Emperor · 12-15-2005, 07:38 AM

Quote:

Originally Posted by Star&Car

I kind of get confused. The "Sauber" will still be inserted into the team's official name?

Yeah, same here. Does anyone know how mayn shares BMW bought? There's probably a good reason why it's called BMW Sauber F1 Team instead of only BMW F1 Team...

Mirage77 · 12-15-2005, 08:42 AM

Is Sauber a Malaysian racing company of some sort? Or am I terribly mistaken...

Imhotep Evil · 12-15-2005, 09:01 AM

Quote:

Originally Posted by Mirage77

Is Sauber a Malaysian racing company of some sort? Or am I terribly mistaken...

Nope, its swiss. Petronas, their main sponsor is malaysian.
Sadly, BMW chosed Intel instead of AMD.

siko · 12-15-2005, 09:20 AM

Quote:

Originally Posted by Star&Car

I kind of get confused. The "Sauber" will still be inserted into the team's official name?

I was told that the decision has not yet been made public... BMW will unveil the team's official name when the show the car in January.

Quote:

Originally Posted by Imhotep Evil

Sadly, BMW chosed Intel instead of AMD.

I was gonna say the same thing... alas AMD is bed with Ferrari, while Intel hasn't fully committed to a team yet (besides being a small sponsor to Toyota).

ADGvast · 12-15-2005, 09:43 AM

I think keeping the "Sauber" is good choose for BMW. Since Sauber do have some good history and fans. Keeping the name can give BMW more values and attention.

beside, I think the team is confirmed the name of BMW Sauber F1 to FIA already, so don't think it will change after Jan.

klier · 12-15-2005, 12:18 PM

Quote:

Originally Posted by ADGvast

I think keeping the "Sauber" is good choose for BMW. Since Sauber do have some good history and fans. Keeping the name can give BMW more values and attention.

beside, I think the team is confirmed the name of BMW Sauber F1 to FIA already, so don't think it will change after Jan.

Meh, the name Sauber means absolutely NOTHING when you see it next to BMW for some 'good history and fans'. Keeping the Sauber name sounds very cheap to me. Ditch it fast please!

12-15-2005, 04:25 AM	#1 (permalink)
Harry Plopper Oinky Wizard Join Date: Sep 2005 Posts: 3,770 My Mood: Thanks: 76 Thanked 920 Times in 478 Posts	BMW signed strategic partnership with Intel Intel, BMW confirm technology, marketing partnership 12.15.2005, 01:06 AM AFX News Limited HONG KONG (AFX) - Intel Corp and BMW AG confirmed an earlier report, saying they have formed a technology and marketing partnership, which includes Intel's sponsorship of BMW's Sauber Formula One racing team. Financial terms of the deal are not being disclosed, but the Wall Street Journal said in its earlier report that major racing sponsorships often reach tens of millions of dollars. Intel will deploy its technology in BMW data centers and with BMW dealers, and BMW will use laptop computers with Intel's Centrino technology. They will also work together on putting phones, music players and other gadgets into BMW cars. More: - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER and - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

12-15-2005, 07:35 AM	#2 (permalink)
Star&Car Enthusiast Join Date: Sep 2005 Location: Beijing Posts: 303 Thanks: 0 Thanked 17 Times in 7 Posts	Re: BMW signed strategic partnership with Intel I kind of get confused. The "Sauber" will still be inserted into the team's official name?

12-15-2005, 08:42 AM	#4 (permalink)
Mirage77 The Doughnutman. Join Date: Sep 2005 Location: Singapore Posts: 5,438 Thanks: 1,473 Thanked 1,225 Times in 722 Posts	Re: BMW signed strategic partnership with Intel Is Sauber a Malaysian racing company of some sort? Or am I terribly mistaken...

12-15-2005, 09:43 AM	#7 (permalink)
ADGvast Enthusiast Join Date: Oct 2005 Posts: 172 Thanks: 214 Thanked 192 Times in 57 Posts	Re: BMW signed strategic partnership with Intel I think keeping the "Sauber" is good choose for BMW. Since Sauber do have some good history and fans. Keeping the name can give BMW more values and attention. beside, I think the team is confirmed the name of BMW Sauber F1 to FIA already, so don't think it will change after Jan.

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