Audi aims to double sales in a decade

Yannis · 11-03-2005, 02:12 AM

Audi sets 2015 sales goal of 1.5 million

Audi AG is preparing a massive product assault to double its annual global sales to 1.5 million by 2015, supplier sources say.

The internal target is far more ambitious than Audi's public goal of 1 million by 2007 or 2008 from 779,000 units last year.

To achieve such a huge gain, the Volkswagen group's premium brand plans to greatly increase its product line, emphasize high-margin S-performance models and quattro all-wheel-drive technology, and create vehicles that are more distinct from parent VW.

Source: - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

Yannis · 11-03-2005, 11:19 AM

More Details:

The internal target is far more ambitious than Audi's public goal of 1 million by 2007 or 2008 from 779,000 units last year. To achieve such a massive gain, the Volkswagen group's premium brand plans to greatly increase its product line-up, emphasize high-margin S models and quattro technology and create vehicles that are more distinct from parent VW.

Audi's growth effort has two main guidelines:

- Expand the number of body styles every time a core model is replaced.

- Add crossovers, sports cars and other niche models.

"Audi recognises it must have many more product offerings to compete directly with BMW and Mercedes-Benz," one supplier source said. "And it is determined to do so."

Audi's product assault between now and 2008 includes two SUVs - the Q7 and a smaller SUV called the Q5 - an added four-seat coupe with a cabriolet version, and a production version of the mid engine LeMans concept.

It also includes offering more body styles for each core model when they are replaced. For example. the current A3 has three-door and five-door variants. Its replacement will have those plus a four-door-sedan, a coupe and perhaps a convertible.

A crucial element in this product offensive is a new vehicle architecture that Audi has created for its larger sedans, code-named B-C-D. The code-name refers to former VW group platform designations - B for the lower-premium A4, C for the medium-premium A6 and D for the upper premium A8.

The B-C-D platform is very flexible in terms of length, wheelbase and width and will be used for the A4 and A6 replacements. The next A8 will continue to have its own aluminium spaceframe, but it will share B-C-D components and modules.

Source: - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

11-03-2005, 02:12 AM	#1 (permalink)
Yannis Philosopher Join Date: Sep 2005 Posts: 7,198 My Mood: Thanks: 1,243 Thanked 1,229 Times in 701 Posts	Audi aims to double sales in a decade Audi sets 2015 sales goal of 1.5 million Audi AG is preparing a massive product assault to double its annual global sales to 1.5 million by 2015, supplier sources say. The internal target is far more ambitious than Audi's public goal of 1 million by 2007 or 2008 from 779,000 units last year. To achieve such a huge gain, the Volkswagen group's premium brand plans to greatly increase its product line, emphasize high-margin S-performance models and quattro all-wheel-drive technology, and create vehicles that are more distinct from parent VW. Source: - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

11-03-2005, 11:19 AM	#2 (permalink)
Yannis Philosopher Join Date: Sep 2005 Posts: 7,198 My Mood: Thanks: 1,243 Thanked 1,229 Times in 701 Posts	Re: Audi aims to double sales in a decade More Details: The internal target is far more ambitious than Audi's public goal of 1 million by 2007 or 2008 from 779,000 units last year. To achieve such a massive gain, the Volkswagen group's premium brand plans to greatly increase its product line-up, emphasize high-margin S models and quattro technology and create vehicles that are more distinct from parent VW. Audi's growth effort has two main guidelines: - Expand the number of body styles every time a core model is replaced. - Add crossovers, sports cars and other niche models. "Audi recognises it must have many more product offerings to compete directly with BMW and Mercedes-Benz," one supplier source said. "And it is determined to do so." Audi's product assault between now and 2008 includes two SUVs - the Q7 and a smaller SUV called the Q5 - an added four-seat coupe with a cabriolet version, and a production version of the mid engine LeMans concept. It also includes offering more body styles for each core model when they are replaced. For example. the current A3 has three-door and five-door variants. Its replacement will have those plus a four-door-sedan, a coupe and perhaps a convertible. A crucial element in this product offensive is a new vehicle architecture that Audi has created for its larger sedans, code-named B-C-D. The code-name refers to former VW group platform designations - B for the lower-premium A4, C for the medium-premium A6 and D for the upper premium A8. The B-C-D platform is very flexible in terms of length, wheelbase and width and will be used for the A4 and A6 replacements. The next A8 will continue to have its own aluminium spaceframe, but it will share B-C-D components and modules. Source: - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode