Interview with Audis Product Planning Manager

Tumbo · 02-15-2006, 08:39 AM

This is very good reading!
- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

Example:
We also need to prioritize the positioning, for example deciding which S-models we need. Do we need them all? Do we need them all with both transmissions? Does it mean that it comes with certain transmissions? Should DSG be the only transmission? Etc. Those are the things we are looking at.

The whole history started around the S-model. The S-model was always thought to be the attainable performance model. We’ve done extremely well when you look at our mix with those S-models. We did extremely well with the old S8, the S6 Avant and the S4 and I think we’ll do well with the new cars that are coming out now.

Why? It’s because they’re performance, but they’re still attainable. That’s what the message is of the S-brand. It’s an attainable sport variant.

For those who want to have the absolute ultimate, we have the RS-model. We sort of bracket our competition.

The RS Model is meant to showcase technology, to be very exclusive and to be what’s really thought of as ‘hand made’.

When you think of handmade, you should think of the RS line. When you go to Neckarsulm and you look at the production line and how they build the RS 4 or the RS 6 before it, they’re nearly handmade. They build a certain portion of the car on the line, then it is pulled from line, bring it to another line and finishing up with some special touches on the car.

That’s our S and RS strategy.

Tumbo · 02-16-2006, 05:00 AM

You all have been talking about Audis S and RS line and had a lot of questions about it, and now that the answer is here, nobody answers?

The Artist · 02-16-2006, 06:10 AM

a retarded strategy i say.. if it takes them so long to release the cars..
speed and up and its wonderfull

PS
and please dont pretend that you are pagani with handmade cars.. call me when it takes several months to finish a car.. then you can call it hand made

Tumbo · 02-16-2006, 06:54 AM

Quote:

Originally Posted by The Artist

a retarded strategy i say..

I say it's abrilliant strategy. Many other marks should follow Audi. Before I had my doubts, but now I support it 100%.

The Artist · 02-16-2006, 06:56 AM

yes please everyone follow audi.. and we will have serious performance modells..towards the end of a modells life

Imhotep Evil · 02-16-2006, 07:14 AM

Look is this work properly that the rewar can be some sweet profit/margins, is not well...

02-15-2006, 08:39 AM	#1 (permalink)
Tumbo Contributor Join Date: Sep 2005 Location: Sweden Posts: 2,676 Thanks: 408 Thanked 298 Times in 144 Posts	Interview with Audis Product Planning Manager This is very good reading! - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER Example: We also need to prioritize the positioning, for example deciding which S-models we need. Do we need them all? Do we need them all with both transmissions? Does it mean that it comes with certain transmissions? Should DSG be the only transmission? Etc. Those are the things we are looking at. The whole history started around the S-model. The S-model was always thought to be the attainable performance model. We’ve done extremely well when you look at our mix with those S-models. We did extremely well with the old S8, the S6 Avant and the S4 and I think we’ll do well with the new cars that are coming out now. Why? It’s because they’re performance, but they’re still attainable. That’s what the message is of the S-brand. It’s an attainable sport variant. For those who want to have the absolute ultimate, we have the RS-model. We sort of bracket our competition. The RS Model is meant to showcase technology, to be very exclusive and to be what’s really thought of as ‘hand made’. When you think of handmade, you should think of the RS line. When you go to Neckarsulm and you look at the production line and how they build the RS 4 or the RS 6 before it, they’re nearly handmade. They build a certain portion of the car on the line, then it is pulled from line, bring it to another line and finishing up with some special touches on the car. That’s our S and RS strategy.

02-16-2006, 05:00 AM	#2 (permalink)
Tumbo Contributor Join Date: Sep 2005 Location: Sweden Posts: 2,676 Thanks: 408 Thanked 298 Times in 144 Posts	Re: Interview with Audis Product Planning Manager You all have been talking about Audis S and RS line and had a lot of questions about it, and now that the answer is here, nobody answers?

02-16-2006, 06:10 AM	#3 (permalink)
The Artist Shaolin Shadow Boxer Join Date: Sep 2005 Location: Sweden Gothenburg Posts: 11,445 My Mood: Thanks: 122 Thanked 724 Times in 455 Posts	Re: Interview with Audis Product Planning Manager a retarded strategy i say.. if it takes them so long to release the cars.. speed and up and its wonderfull PS and please dont pretend that you are pagani with handmade cars.. call me when it takes several months to finish a car.. then you can call it hand made

02-16-2006, 06:56 AM	#5 (permalink)
The Artist Shaolin Shadow Boxer Join Date: Sep 2005 Location: Sweden Gothenburg Posts: 11,445 My Mood: Thanks: 122 Thanked 724 Times in 455 Posts	Re: Interview with Audis Product Planning Manager yes please everyone follow audi.. and we will have serious performance modells..towards the end of a modells life

02-16-2006, 07:14 AM	#6 (permalink)
Imhotep Evil Devotee Join Date: Sep 2005 Posts: 3,889 Thanks: 248 Thanked 150 Times in 113 Posts	Re: Interview with Audis Product Planning Manager Look is this work properly that the rewar can be some sweet profit/margins, is not well...

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