Audi lets customers create personal brochures.

Yannis · 02-03-2006, 10:03 AM

Audi lets customers create brochures

Car manufacturer Audi is allowing potential customers to create personalised e-brochures as part of an ongoing online marketing drive.

Timed to coincide with the launch of the Audi RS4 sports saloon, the PDF brochure system lets users specify the features of the car they want to buy before visiting a dealership.

Developed by digital design agency Goodtechnology, it features a range of additional information including finance estimates, special offers and details of the nearest Audi dealership.

"Online brochure fulfilment gives Audi a hard business metric and data capture while providing tailored information in a format that suits the customer," said Michelle Lonsdale, group account director at Goodtechnology.

For more details visit: - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

Centurion · 02-03-2006, 11:10 AM

Why not give people the option of customizing their cars?

Yannis · 02-03-2006, 11:37 AM

Quote:

Originally Posted by Luwalira

Why not give people the option of customizing their cars?

Lol. You must be joking. That is already done.

02-03-2006, 10:03 AM	#1 (permalink)
Yannis Philosopher Join Date: Sep 2005 Posts: 7,198 My Mood: Thanks: 1,243 Thanked 1,229 Times in 701 Posts	Audi lets customers create personal brochures. Audi lets customers create brochures Car manufacturer Audi is allowing potential customers to create personalised e-brochures as part of an ongoing online marketing drive. Timed to coincide with the launch of the Audi RS4 sports saloon, the PDF brochure system lets users specify the features of the car they want to buy before visiting a dealership. Developed by digital design agency Goodtechnology, it features a range of additional information including finance estimates, special offers and details of the nearest Audi dealership. "Online brochure fulfilment gives Audi a hard business metric and data capture while providing tailored information in a format that suits the customer," said Michelle Lonsdale, group account director at Goodtechnology. For more details visit: - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

02-03-2006, 11:10 AM	#2 (permalink)
Centurion Trendsetter Join Date: Sep 2005 Location: Sweden Posts: 7,075 Thanks: 595 Thanked 723 Times in 422 Posts	Re: Audi lets customers create personal brochures. Why not give people the option of customizing their cars?

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