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Old 01-05-2006, 05:39 AM   #1 (permalink)
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The meaning of "Audi"

I just noticed that here on the forum, it says "(Auto Union Deutschland Ingolstadt)." about Audi. That is incorrect.

Audi stands for "listen" in latin, since the founder was August Horsch, and "horsch" in German means "listen".

Just so you all know. That's where the Audi names comes from.

Last edited by Tumbo; 01-05-2006 at 06:14 AM.
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Old 01-05-2006, 06:18 AM   #2 (permalink)
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Re: The meaning of "Audi"

Few corrections:

The Audi founder was August Horch, not Horsch!

"horchen" means "to listen", while imperative "Horch!" indeed means "Listen!" as "Audi!" does in Latin.

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Old 01-05-2006, 06:19 AM   #3 (permalink)
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Re: The meaning of "Audi"

Haha... one little S to much

I guess I'm thinking to much of the S-cars
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Old 01-05-2006, 06:36 AM   #4 (permalink)
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Re: The meaning of "Audi"

But mind: the logo Audi is using now is an original logo of Auto-Union. The four rings of Audi represent the four companies of the Auto-Union consortium established in 1932 - DKW, Horch, Wanderer, and Audi. After the war the Audi name disappeared, but was revived in 1965, using the four rings as a logo.

Original Audi logo:



Original Auto-Union logo:

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Old 01-05-2006, 06:37 AM   #5 (permalink)
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Re: The meaning of "Audi"

I knew that the rings came from 4 companies coming together, but I have never seen the original Audi logo. Thanx!
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Old 01-05-2006, 06:39 AM   #6 (permalink)
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Re: The meaning of "Audi"


Does anyone of you have a larger picture of the auto-union logo?
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Old 01-05-2006, 06:55 AM   #7 (permalink)
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Re: The meaning of "Audi"

Was that pic really necessary Luwalira?
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Old 01-05-2006, 07:00 AM   #8 (permalink)
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Re: The meaning of "Audi"

HAHA LOL @ that pic..
I wonder how easey it would be for audi to incorperate that wierd logo into the cars if they had the old one
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Old 01-05-2006, 07:03 AM   #9 (permalink)
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Re: The meaning of "Audi"

Quote:
Originally Posted by Audiholic
Was that pic really necessary Luwalira?
Yes it is , I love expressing myself using pictures and smileys but i do really find this topic interesting. It's already fun to find out the meaning of things.
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Old 01-05-2006, 07:18 AM   #10 (permalink)
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Re: The meaning of "Audi"

Well, good. Cause I thought you were bashing this thread.
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