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Old 04-23-2007, 06:18 PM   #1 (permalink)
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Brilliance Will Sell Cars in U.S. As Early as 2007

I guess we have the answer to the question I posed a few days ago, as of this morning's news, courtesy of Reuters. It looks like it's going to be Brilliance selling in the U.S. under it's own brand in substantial numbers and soon.

- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER for the Reuters news item.

Wow. That's very, very soon. Plus, by January 2008, they're going to simultaneously be in the two largest markets in the world (U.S. and Europe) for the first time.

They are ambitious, if nothing else.
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Old 04-23-2007, 06:26 PM   #2 (permalink)
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Re: Brilliance Will Sell Cars in U.S. As Early as 2007

and backed by BMW..............
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Old 04-23-2007, 06:36 PM   #3 (permalink)
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Re: Brilliance Will Sell Cars in U.S. As Early as 2007

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and backed by BMW..............
Only in China - BMW doesn't have any sort of agreements with them outside of China.

Still, it will be incredibly interesting to see how this all plays out. I cannot wait to look at one of the Brilliance cars in detail. I want to see just where they're at on the learning curve.
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Old 04-23-2007, 06:45 PM   #4 (permalink)
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Re: Brilliance Will Sell Cars in U.S. As Early as 2007

Yes true BMW only in China, I am sure BMW have given engineering advice to Brilliance all Western Auto Companies do

Brilliance is one of the best but I would so they are at the late Hyundai 1990s stage in terms of safety.

but they are developing their own engines

- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER is also a good resource for news and info Brendan
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Old 04-23-2007, 06:56 PM   #5 (permalink)
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Re: Brilliance Will Sell Cars in U.S. As Early as 2007

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Yes true BMW only in China, I am sure BMW have given engineering advice to Brilliance all Western Auto Companies do

Brilliance is one of the best but I would so they are at the late Hyundai 1990s stage in terms of safety.

but they are developing their own engines

- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER is also a good resource for news and info Brendan
Well, I hope Brilliance doesn't get burned by their own ambition.

China Car Times - yes, I go there. And I also have Automotive News, which has a large China section every day. But, thanks for the tip.
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Old 06-21-2007, 07:15 AM   #6 (permalink)
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Re: Brilliance Will Sell Cars in U.S. As Early as 2007

Sorry to bump the old thread, but here's how it (BS6) did on EuroNCAP test:

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1 star for passengers protection and 3 stars for child protection.

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Old 06-21-2007, 09:39 AM   #7 (permalink)
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Re: Brilliance Will Sell Cars in U.S. As Early as 2007



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Old 06-21-2007, 10:04 AM   #8 (permalink)
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Re: Brilliance Will Sell Cars in U.S. As Early as 2007

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Originally Posted by TycoonGTR View Post
Sorry to bump the old thread, but here's how it (BS6) did on EuroNCAP test:

- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER



1 star for passengers protection and 3 stars for child protection.

Absolutely shocking. This is year 2007, not year 1950. I say the Chinese are 50 years behind in terms of car safety development. The passangers will be safer if they are sitting inside a tissue box than sitting in this car.
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Old 06-21-2007, 10:12 AM   #9 (permalink)
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Re: Brilliance Will Sell Cars in U.S. As Early as 2007

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Absolutely shocking. This is year 2007, not year 1950. I say the Chinese are 50 years behind in terms of car safety development. The passangers will be safer if they are sitting inside a tissue box than sitting in this car.
Unfortunately the pricing is likely to be unbelievably low, and will drive sales despite the obvious shortcommings of the vehicles.

Nevertheless, in time they'll sort themsleves out. And as I've said previously, just like the Koreans learned quicker then the Japanese, the Chinese will learn even faster. Globalisation (R&D sharing, parts sharing etc.) will facilitate this. And soon enough, the Indians will also be in on the act.

Mr. Moore, are you by any chance an Auto Analyst? You're always offering up interesting articles on the 'business' side of the Industry.
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Old 06-21-2007, 10:57 AM   #10 (permalink)
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Re: Brilliance Will Sell Cars in U.S. As Early as 2007

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Mr. Moore, are you by any chance an Auto Analyst? You're always offering up interesting articles on the 'business' side of the Industry.
I believe he is. He manages a site called - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER, and Bruce writes there too.
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