Kia to rival Audi TT with 2009 model

siko · 03-15-2007, 01:59 PM

Kia to rival Audi TT with 2009 model

Korean automaker Kia is planning to unveil a concept version of an Audi TT competitor at the Frankfurt Motor Show, according to a new report. The car was penned by Kia's design head, Peter Schreyer, who formerly worked for Audi and designed the original TT.

Even the car's codename, Project Snowflake, is alludes to the original TT, which was codenamed Raindrop. "The name shows the link between the cars, but hints that ours will be even cooler," a Kia insider told U.K. magazine Auto Express.

The front-wheel-drive car will arrive as a concept in September, with production no later than 2009. "It will shock the world," the Kia source claims.

Source: LLN

Osnabrueck · 03-15-2007, 02:03 PM

It is, by the way, an old trick in the marketing playbook to draw comparisons between lower tier brands and luxury brands to create buzz and change perceptions.

This strategy is currently being employed by Hyundai's new Santa Fe campaign where they draw comparisons with the Land Rover LR3 and BMW X3.

Just_me · 03-15-2007, 06:08 PM

"It will shock the world," the Kia source claims.

Looking forward to see that

Hypersonic · 03-15-2007, 06:13 PM

Kia kcv3 Concept

I wonder if it will look something like this. Looks slightly like a baby Veyron.

Giannis · 03-15-2007, 06:14 PM

Kia to rival Audi TT with 2009 model

is it a joke?

Yannis · 03-15-2007, 06:28 PM

Quote:

Originally Posted by Giannis

is it a joke?

Yes it is. April's fool is early this year.

Harry Plopper · 03-15-2007, 06:51 PM

Korean car makers did - just like Japanese ones had done in the past - open design & engineering centres in Europe: to design & engineer vehicels that suits European customer better than the ones from Korea (or eg. Japan). Nissan had done it, Honda as well, so did Toyota, and Hyundai, Kia etc

And mind that they have bring many designers & engineers from respected Euro car makers (eg. Fink from MB, Schreyer from Audi etc).

I'm sure Hyundai & Kia can't hurt premium automakers much (rivaling Audi TT sounds very funny!), but the economy class can be worried: just look at latest Toyota Auris, Kia Cee'd, etc

But Kia vs Audi?

C'mon!

Like I said many times: cars are not products only - they should be considered as brands as well. And brands come also with intangible values based on emotions, and where also history & tradition & brand cache is important factor. You can offer a perfect car, but without emotional buzz (eg. emotional design, brand values etc) such a car wont have much added value.

Today emotions (based on brand image) are the most important factor - not even the technology is an advantage (eg. even a new Renault Twingo has an optional iPod integration available, and bluetooth!; even small cars came with navigation systems & voice recognition etc).

So brand image (based on core brand values + brand cache (history & tradition) + design) will be the most speciall added value in the future. And here some car maker have a huge advantage.

cawimmer430 · 03-19-2007, 07:01 AM

Quote:

Originally Posted by Rob

Kia kcv3 Concept

I wonder if it will look something like this. Looks slightly like a baby Veyron.

OH I AM SHOCKED ALRIGHT!

What an ugly car. SHOCKING!

rev · 03-22-2007, 08:56 AM

Quote:

Originally Posted by Rob

Kia kcv3 Concept

Shouldn't you have posted this in "The Garbage Bin"?

Yannis · 03-22-2007, 10:02 AM

Quote:

Originally Posted by rev8000

Shouldn't you have posted this in "The Garbage Bin"?

Good idea.

Did you heard the other news? Lada will make a BMW M5 rival...

03-15-2007, 01:59 PM	#1 (permalink)
siko Devotee Join Date: Nov 2005 Location: Montreal, Canada Posts: 3,586 My Mood: Thanks: 815 Thanked 688 Times in 362 Posts	Kia to rival Audi TT with 2009 model Kia to rival Audi TT with 2009 model Korean automaker Kia is planning to unveil a concept version of an Audi TT competitor at the Frankfurt Motor Show, according to a new report. The car was penned by Kia's design head, Peter Schreyer, who formerly worked for Audi and designed the original TT. Even the car's codename, Project Snowflake, is alludes to the original TT, which was codenamed Raindrop. "The name shows the link between the cars, but hints that ours will be even cooler," a Kia insider told U.K. magazine Auto Express. The front-wheel-drive car will arrive as a concept in September, with production no later than 2009. "It will shock the world," the Kia source claims. Source: LLN

03-15-2007, 02:03 PM	#2 (permalink)
Osnabrueck Fanatic Join Date: Oct 2005 Posts: 1,858 Thanks: 233 Thanked 203 Times in 128 Posts	Re: Kia to rival Audi TT with 2009 model It is, by the way, an old trick in the marketing playbook to draw comparisons between lower tier brands and luxury brands to create buzz and change perceptions. This strategy is currently being employed by Hyundai's new Santa Fe campaign where they draw comparisons with the Land Rover LR3 and BMW X3.

03-15-2007, 06:08 PM	#3 (permalink)
Just_me Expert Join Date: Sep 2005 Location: Sweden Posts: 12,612 Thanks: 741 Thanked 2,035 Times in 1,028 Posts	Re: Kia to rival Audi TT with 2009 model "It will shock the world," the Kia source claims. Looking forward to see that

03-15-2007, 06:13 PM	#4 (permalink)
Hypersonic Connoisseur Join Date: Sep 2005 Posts: 5,582 My Mood: Thanks: 1,058 Thanked 881 Times in 538 Posts	Re: Kia to rival Audi TT with 2009 model Kia kcv3 Concept I wonder if it will look something like this. Looks slightly like a baby Veyron. Last edited by Hypersonic; 03-15-2007 at 06:42 PM..

03-15-2007, 06:14 PM	#5 (permalink)
Giannis Devotee Join Date: Oct 2005 Location: Patra, Greece Posts: 3,489 Thanks: 140 Thanked 217 Times in 165 Posts	Re: Kia to rival Audi TT with 2009 model Kia to rival Audi TT with 2009 model is it a joke?

03-15-2007, 06:51 PM	#7 (permalink)
Harry Plopper Oinky Wizard Join Date: Sep 2005 Posts: 3,770 My Mood: Thanks: 76 Thanked 920 Times in 478 Posts	Re: Kia to rival Audi TT with 2009 model Korean car makers did - just like Japanese ones had done in the past - open design & engineering centres in Europe: to design & engineer vehicels that suits European customer better than the ones from Korea (or eg. Japan). Nissan had done it, Honda as well, so did Toyota, and Hyundai, Kia etc And mind that they have bring many designers & engineers from respected Euro car makers (eg. Fink from MB, Schreyer from Audi etc). I'm sure Hyundai & Kia can't hurt premium automakers much (rivaling Audi TT sounds very funny!), but the economy class can be worried: just look at latest Toyota Auris, Kia Cee'd, etc But Kia vs Audi? C'mon! Like I said many times: cars are not products only - they should be considered as brands as well. And brands come also with intangible values based on emotions, and where also history & tradition & brand cache is important factor. You can offer a perfect car, but without emotional buzz (eg. emotional design, brand values etc) such a car wont have much added value. Today emotions (based on brand image) are the most important factor - not even the technology is an advantage (eg. even a new Renault Twingo has an optional iPod integration available, and bluetooth!; even small cars came with navigation systems & voice recognition etc). So brand image (based on core brand values + brand cache (history & tradition) + design) will be the most speciall added value in the future. And here some car maker have a huge advantage.

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