Thread: Premium Power, The Secret Of Success Of Mercedes-Benz, BMW, Porsche and Audi.
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Old 09-24-2006, 02:21 PM   #6 (permalink)
Mikael
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Re: Premium Power, The Secret Of Success Of Mercedes-Benz, BMW, Porsche and Audi.
Quote:
Originally Posted by EniLab
True. To win European customers develped dealer network is needed, and various diesel engines. Lexus needs 6-cylinder diesel engine. 4-cylinder 2.2L is not enough. And mind that most IS vehicles sold in Europe are IS220d !!!

I'm also sure Infiniti, Lexus, Cadillac etc will not go down-market: designing cars like 1er, A3, A-class, since Toyota, Nissan, GM / Opel / Chevrolet cover this part of market very well.

Or?
Yeah, diesels are crucial in the European market. The IS diesel model success should speed up Lexus' other diesel engine projects.
IMO Cadillac can't go more down-market as the BLS is almost just a rebadged Saab 9-3. I actually have no idea how it is selling here in Europe... Still propably not very well?
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