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Originally Posted by BMWFREAK Roberto, if you go to Nautica.com you will see a opening that a photography is taking pictures of a model. Do you know what camera that is? Looks similiar to the ones you posted. www.nautica.com
Go into the north american one |
Hello Mike, I am almost certain it is a Mamiya RZ67 like the one above -- it might be an earlier model but I'm certain it is a Mamiya ....or it is possibly a Bronica (The Bronica brand no longer exists but they are still quite widely used) -- it is definately a medium-format camera -- but not a Hasselblad and I'm sure it's not a Rollei.
Medium-format (roll film) cameras are the most commonly used camera type for commercial (non journalism) photography ... although they are sometimes used by journalists too. The lenses, camera backs, viewfinders, are all interchangeable and a large array of accessories is available.
It looks like the are using a bellows lens hood on the lens (like the one pictured below) -- this is just an adjustable lens shade.
In one scene you can see the test-shot Polaroids (screen cap above)-- this is common practice for fashion photography -- the film magazine (or digital back) is removed and a Polaroid back is used. Polaroids are often used to see what the image will look like on film before they start shooting actual film. Even with such sophisticated digital technology available, for top-quality image quality medium-format or large format film is still superior. The Mamiya offers images on a negative or transparency (slide film) of 6X7cm -- which produces excellent-quality images.
A couple of very well respected professional medium-format cameras are the Pentax 645 and the Pentax 67. They both offer a wide range of high-quality accessories but do not offer interchangeble film/digital backs -- they are essentially like large 35mm cameras.
Pentax 645N II (using 120/220 medium-format roll film producing negatives (or slides) measuring 6x4.5cm) Mamiya make a very nice auto-focus camera in this format with interchangeable camera backs.(see below)
The rather old-fashioned looking
Pentax 67 II (uses 120/220 medium-format roll film it produces negatives (or slides) measuring 6x7cm)
Mamiya 645AFD II, auto focus medium-format camera producing negatives/transparencies that measure 6x4.5cm. It is also compatible with digital camera backs.
For really high-end commercial photography -- like for luxury car advertisements etc. they are more likely to use large-format cameras (Sinar, Linhof, Horseman, Silvestri, Toyo, etc.) these cameras use large sheets of film rather than rolls, obviously you shoot one sheet of film at a time that you slide into the back of the camera via special sheet-film holders. The Swiss manufacturer
Sinar would probably be like the Nikon or Canon of professional large-format camera makers.
The
Sinar P2 can shoot various different sizes of sheet-film (negatives or transparencies measuring up to 8x10"/20x25cm) as well as digital.
Images like this (below) are photographed on large-format film using a camera like the Sinar above -- You could blow this image up (from the original transparency) to billboard size and it would still be in sharp focus with rich colour rendition.
Silvestri professional large-format camera -- it is also of course able to shoot digital.
