I guess this would be another topic of controversey for Mercedes Benz. Model for model, compared to the competition, comparable cars are always cheaper than the MB model, albeit not by much, but still. When you take into account that the new S will be nigh $100,000 base, and an 750Li is almost $30g's less you really have to ask whether or not its' worth it. Granted the S-class is a techno showcase on wheels, the 7 offers comprable features, though it's tons less attractive.
But really, even an C350 costs more less than a 330 which is a newer model w/ less options?
Also, I remember looking at the W203 230 back in 01' when they first came out w/ my Mother, whom at the time was looking at the car for purchase, and the car would have cost $50k!!!! and it only had AMG rims amongst the options. Moms would have been pissed w/ all the money she would have lost, LoL.