Bentley boss Paefgen is not afraid of the competition
“We are a poor enterprise with rich dealers and much hand customers”: Franz Josef Paefgen.
Bentley boss Franz Josef Paefgen sees the British luxury automark in a market segment with small competition. The concerning the price positioning of the usually-sold series Continental over the German Premium sedans like Mercedes S-class however under roll the Royce or the Maybach would have contributed to the success of the tradition mark belonging to the Volkswagen company, said ex AUDI boss Paefgen in Stuttgart before journalists.
Bentley sold and is approximately 8,500 vehicles of the series Continental and Arnage to 2005 thereby one of the most successful producers of luxury automobiles. 2006 is to run not substantially more vehicles from the volumes. Paefgen speaks of a maximum capacity of 9.000 to 9,500 vehicles, which Bentley in the British factory in Crewe could build. More would harm the character of the 1919 created marque. The Continental GT model begins , concerning the price, from 173.000 euro, the Arnage from 253.000 euro.
Bentley, in former times part of roll Royce, was taken over 1998 by Volkswagen. Today there are 3,800 workers. “We earned money in 2005 and will earn, said in 2006 still more properly very properly” Paefgen, without revealing details. It main headers out that today in view of high development costs and the strict legal edition “no exclusive manufacturer without a large auto company behind it ” can live. Above all one can take electronic components better from the company component system than to develop.
Source:
Autohaus