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Originally Posted by YoungWarrior . Everydog has its day, . |
Maybe you're on to something, the A4 is a bit of a dog....
I think the ad campaign is really going to be successful because it simply portrays to normal people what we, BMW enthusiasts, already think and say. It outlines the values of the company in a way that non car enthusiasts can understand, which will sell cars. The key is to do it with out being pretentious or smug like YoungWarrior mentioned before.
BMW is really trying to reach out to 75% of the market, who are not driving enthusiasts and therefore the "ultimate driving machine" slogan has bounced off them like rubber. Instead of simply advirtising the product BMW will reach to these other people by advirtising the values. Very good. Very good.
Its good to be selling the best product in the world along with the smartest corporation in the world (maybe?).