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Old 05-06-2006, 05:36 PM   #5 (permalink)
Beemer B773ER
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Re: BMW trying to attract "creative class" with a new ad campaign

Quote:
Originally Posted by Yannis
So what? BMW leads the market in US but Audi leads for example in China where it sells three times more than BMW. Also in the European market last year A4 and A6 were the segment leaders.
One market alone means nothing , it's the worldwide that count and right now BMW is the No1. Of course Mercedes used to be No1 but not anymore so noone really knows what will happen in 15 years from now.
Damn Yannis... no need to get so defensive.

This article is refering to the US market. Those stat's I pulled up were for the US market...so I'm ONLY talking about ? .. Yep, you guessed it, the US market.

Ok, so you mentioned the Chinese market. Yes Audi is the clear leader in that Chinese market, but you seriosuly cannot even draw a comparison between the size of the Chinese luxury car market and the US market at this present moment.
You say that Audi sales are 3 times that of BMW in the Chinese market, well, I'll return the favour and say that BMW sales are 3 times that of Audi in Australia. Enjoy: http://www.fcai.com.au/sales.php/2006/01/sales.html

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Quote:
One market alone means nothing
To BMW, MB and Audi, the US market means everything. Audi's gettin absolutely trounced by its German colleagues in the US market, but that's no reason to play down the importance of the US market luxury car market.
Who do you think the Q7 was built for? The Chinese market ? Maybe the Western European market who love big SUV's?.. no, I don't think that's who Audi had in mind. It's specifically built for the US market. So to say that one market alone means nothing.. well, in theory yes, but the considerable size of the US market means everything to BMW, MB and Audi.
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