Mercedes has announced today that they will officially be unveiling the new Mercedes E-Class at the New York International Auto Show on April 12th. The premier will be set to an artistically staged electrical storm, in which "lightning bolts of up to 14 million volts will impressively illuminate the potential of the upgraded luxury model."
Performed by the California-based special effects experts "kVA," bolts of lighting will be discharged by means of a "Tesla Coil" while "stuntmen in futuristic protective clothing will stimulate the electrical energy required for extremely striking scenes."
Unfortunately, no photos accompanied the press release, so it looks like they're keeping things hush hush until the E-Class' release in two days. If we find any in the meantime, we'll be sure to let you know.
For more info on the electrical storm, you can find details in the full press release below.
OFFICIAL PRESS RELEASE
Mercedes-Benz presents the new generation E-Class in New York: High voltage in the Big Apple
Stuttgart/New York, Apr 10, 2006
With a thrilling live performance Mercedes-Benz will celebrate on Wednesday April 12 at the New York International Auto Show 2006 the world premiere of the new E-Class generation: The roll-out at America’s most popular automobile show will be accompanied by an artistically staged electrical storm, in which lightning bolts of up to 14 million volts will impressively illuminate the potential of the upgraded luxury model.
The new generation E-Class is the cleanest, safest, most powerful, and most valuable E-Class of all time. These product messages from Mercedes-Benz will be proclaimed loud and clear on Wednesday April 12 at the Jacob Javits Convention Center in New York. For the highly-charged premiere of the meticulously revised business saloon, the Stuttgart automobile manufacturer has committed the California-based special effects experts at “kVA”. The abbreviation stands for Kilovolt/Ampere – and this name defines the objective: By means of a so-called “Tesla Coil”, bolts of lightning will be discharged which will not only be impressive to see, but will also be impressive to hear. Professional stuntmen in futuristic protective clothing will stimulate the electrical energy required for extremely striking scenes, and spark excitement among the public.
Copyright © 2006, DaimlerChrysler AG