Not official yet, but better believe it:
SCEE VP Gives PS3 Price Range
System could come in around $600 dollars.
April 5, 2006 - During an interview with Générations Europe 1 yesterday, Georges Fornay, the president of Sony Computer France and the vice president of Sony Computer Entertainment Europe alluded to the possible price of the PS3 for the November worldwide launch, along with some other details. Along with explaining that the system is the only next generation system thanks to its implementation of Blu-Ray and full HD visuals (as well as praising the other features of the console), he also explained that the delay of the system was due to the finalizing of digital rights management for the Blu-Ray standard. When asked about the rumors that the console would cost 500 dollars, Fornay stated that getting a system that supported HD quality video, Blu-ray support and the other features at a price around 500 Euros ($613 U.S.).
This is easily the most specific information that has been provided about
Sony's upcoming system since Ken Kutaragi's comments about wanting "consumers to think to themselves 'I will work more hours to buy one.'" While there has been no official response from SCEA on Fournay's comments, it is only fair to guess that the price won't necessarily remain that high when the system hits American shores due to price conversion.
Shortly thereafter, SCEE released a statement mentioning that Fornay was not announcing a price point nor a date. It also stated that Fornay was making a personal observation, saying that the PS3 might be expensive for a
video game system, but relatively cheap compared to the total number of technological features (i.e. Blu-Ray and HD playback) included.
Source:
http://http://ps3.ign.com/articles/700/700257p1.html