How much do you think the looks factor is important in politics. ???
Especially among young voters (Gen Y & Z) who don't really haven't yet developed a proper sense for politics - since their priorities & goals are usually not yet finally set, and are therefore more interested in form than content / issues - being more idealistic than realistic.
Eg. would Obama be as convincing & attractive among young voter if was eg. short & fat & bald at his age of 46?
IMO looks factor is a very important factor among young voters who are usually more keen on form - physical appearence, charisma, celebrity status, populistic rhetorics ... Of course this is not the only factor but a very important one.
Eg. having two candidates with identical views on issues, yet one of them is younger, more attractive, more hip ... Who do you think would be elected or at least getting better support among young voters?
....
Extra question:
Do you think female voters are more into looks than male voters?
IMO they are.