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Yannis · 11-30-2005, 01:21 PM

Ferrari theme park in Abu Dhabi

Ferrari’s known mostly for its sportscars, but the Italian supercar company’s also a pretty savvy outfit when it comes to licensing its name — for outfits, eyeglasses, laptop computers, and all sorts of consumer tschotschkes. But now Ferrari is stepping into Disney territory, as it’s signed an agreement for the development of a Ferrari theme park to be built in the Arab emirate of Abu Dhabi. Ferrari signed the agreement recently with ALDAR Properties, a Middle Eastern development company, with the mission to build a park featuring a racetrack, rides, and attractions, a display of Ferrari history, and even driving instruction. Hotels, shops, and residences will be a part of the development in the UAE. An opening day in 2008 is being eyed.

Source: http://www.thecarconnection.com/blog/?p=219

11-30-2005, 01:21 PM	#1 (permalink)
Yannis Philosopher Join Date: Sep 2005 Posts: 7,198 My Mood: Thanks: 1,243 Thanked 1,231 Times in 703 Posts	Ferrari theme park in Abu Dhabi. Ferrari theme park in Abu Dhabi Ferrari’s known mostly for its sportscars, but the Italian supercar company’s also a pretty savvy outfit when it comes to licensing its name — for outfits, eyeglasses, laptop computers, and all sorts of consumer tschotschkes. But now Ferrari is stepping into Disney territory, as it’s signed an agreement for the development of a Ferrari theme park to be built in the Arab emirate of Abu Dhabi. Ferrari signed the agreement recently with ALDAR Properties, a Middle Eastern development company, with the mission to build a park featuring a racetrack, rides, and attractions, a display of Ferrari history, and even driving instruction. Hotels, shops, and residences will be a part of the development in the UAE. An opening day in 2008 is being eyed. Source: http://www.thecarconnection.com/blog/?p=219