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Originally Posted by Merc1  Truth be told, if Toyota enters this segment in the U.S. it will likely expand the market and actually help Smart initially. People seems to buy any and everything Toyota no matter what it looks or drives like.
M |
Ain't it the truth - a Toyota badge on just about anything seems to make it sell - no matter what the thing is. Toyota has a tremendous amount of positive brand equity built up in the U.S.