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Originally Posted by Brendan Moore  I think it is profitable from everything I've read, but just barely. If it's just barely profitable, then the question begs itself: "Is it worth the trouble?".
Lots of distraction for little payoff. But, one has to suppose it is worth it still at this point.
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BTW, my first post - I look forward to conversing with all of you at some point. Until then, thanks for your patience until I learn the ropes. |
Welcome Brendan.
BMW admitted they still have not broken even with the Phantom -- but then, the Phantom is a far more independent project than Maybach.
However, DCX spent vast sums of money promoting the Maybach -- far more money was spent marketing Maybach than BMW could ever have afforded for the Phantom.
Also, despite the old-world image, the Phantom, with its aluminum construction is state-of-the-art and more expensive to build.