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SCOTT27 · 03-23-2007, 03:01 PM

In Perspective : BMW 1er Coupe

Sometimes it is not just size that enhances your statement.

When you look back at the history of the small BMW from the beginining of the Dixi to the 2002 all memorable all desirable all influently important. Looking at their aesthetics and their early segments you can clearly see the path BMW are wanting to emulate with it's 1er Coupe.

Sometimes it is not your most revered products you are remembered for .
Only the most memorable.

Evoking excitement ever since the days of the 2002 and the first and second generation of the 3er - Cars which have made BMW memorable and reconisable and of course the company that is today.
Given market requirements and latest safety developments and technology todays 3er cars have grown in size and segment, compared to it's first and second generation models even through to the car that started the history of the small compact coupe the 2002.

With the BMW 1er now firmly established as the "small" BMW and the additional body styles are about to be released to the market.

The addition of a Coupe to the 1er further illustrates BMW's policy of positioning the new 3er Coupe as a mid-level model below the larger 6er Coupe. Instead of the 3er being BMW's entry level base Coupe model.
Leaving an opening for the BMW 1er coupe.

The latest BMW 1er expands the company's " Efficient Dynamics" programme by combining efficiency with economy without sacrificing excitement.
The BMW 1er Coupe chassis and suspension has been developed to offer the most from the standard car's dynamics distancing itself from the core hatchback models.
The BMW 1er Coupe will remain the sporting choice for the whole choice of 1er models. Changes to the suspension and steering details will enhance the BMW 1er's entertaining driving experience.

While big Performance Coupes grab the headlines more or less for the wrong headlines in these times. BMW are hoping for headlines updating what was previously said about their earlier original small cars.
The BMW 1er Coupe will offer "Best of Both Worlds" performance in the latest petrol engines and BMW's supreme and powerful diesel engines.
The BMW 1er Coupe will in the form of the 135i and 125d bring Twin-Turbo power and technology for both petrol and diesel.
The six-Cylinder Twin-turbo engine already launched within the BMW 335i Coupe , Sedan and Touring will begin it's European expansion to other BMW products . BMW initially only wanted this engine to be the sole holder in the 3er first and foremost before extending it to BMW's other models.
An entry level performance model will use the solely Six Cylinder engine found in the ltd edition models of the BMW 320Si. Balanced with the dynamics of the BMW 1er coupe and the lightweight direction away from the heavier BMW 3er sedan. Will make for an exciting dynamic compact performance Coupe.

Mention the name M1 and all thought turns to Guigaro's wedgey seventies supercar. Now that the 1er has rendered this name inadequate if BMW were to reconsider such a return to an M1 like supercar.
The introduction of a BMW 1er Coupe opens a door for an M-Variant . Although media reports claim BMW are reluctant to offer a small M-Coupe using the hallowed tri-color .There is a primary driving force in Munich for this car .

There are 3 Core reasons why there is a strategy that exists for a BMW M1 Coupe.

One.- With the M3 Coupe now inheriting a V8 and moving up a segment. Their is belief that there is space for a BMW M1 Coupe and the 1er looks set to be the occupant for this vacancy. BMW engineers are in no denial about having something "back to basics" a very hardcore driving experience with a high revving engine sufficient power and stounding dynamics .

Two.- With the BMW 1er Coupe being developed for certain key markets such as North America and Canada , BMW need a car with the Halo effect to sell the image of the BMW 1er Coupe. it is no secret that customers begin from the basic models and work themselves to the top of BMW's product list - effectively by having an aspiring model that provides the halo effect to the rest of the range. That is the key to successful marketing - A BMW M car has avery profound effect thanks to it's status , desirability and image on the other models of BMW's model range. A BMW M1 Coupe is entirely essential in order for the 1er to win over the North American and Canadian market and the these markets would certainly require an M model of the BMW 1er coupe.

Three.- It is an opportunity far too great to miss. A return to a dynamic , entertaining and fun compact performance car in the vain of the classic E30 M3.
All BMW Coupes from the 3er to the 6er have come in an M variant. And plans are much proceeding in the direction for a BMW M1 Coupe.

One of the earliest strategies was when the V10 was being used to develop the new BMW M3 V8 engine that they considered using the V8 to develop the engine for the M1 Coupe. Unrealistically this would be a V6 but this was quickly dismissed as BMW does not pose a healthy attitude to V6 engines instead enjoying the smooth transition of power you can only get with six-cylinder power.
The new engine under development heralds from a magnesium block from the engine of the BMW 320Si and BMW have very stringent targets it wants to achieve so the M1 will fit well within the intermediate BMW M-Variant Coupe family. The BMW Z4M Coupe , BMW M3 Coupe and the BMW M6 Coupe.

The BMW M1 Coupe will certainly inherit some of it's toned looks and technologies seen with the other M cars available and ones around the corner. BMW always stress that it's M Division cars are not just tuned-up performance versions of the top end luxury models. every M car is different from steering to handling to chassis tuning and performance. An Mcar is greater than the sum of it's parts.
The BMW M1 will follow these ideals by also offering cutting edge developments such as the Carbon Fibre Reinforced Plastic roof , lightweight body panels and aerodynamic M styling treatment. Aswell as the latest gear box technology.

03-23-2007, 03:01 PM	#1 (permalink)
SCOTT27 Contributor Join Date: Sep 2006 Posts: 258 Thanks: 0 Thanked 229 Times in 87 Posts	In Perspective : BMW 1er Coupe In Perspective : BMW 1er Coupe Sometimes it is not just size that enhances your statement. When you look back at the history of the small BMW from the beginining of the Dixi to the 2002 all memorable all desirable all influently important. Looking at their aesthetics and their early segments you can clearly see the path BMW are wanting to emulate with it's 1er Coupe. Sometimes it is not your most revered products you are remembered for . Only the most memorable. Evoking excitement ever since the days of the 2002 and the first and second generation of the 3er - Cars which have made BMW memorable and reconisable and of course the company that is today. Given market requirements and latest safety developments and technology todays 3er cars have grown in size and segment, compared to it's first and second generation models even through to the car that started the history of the small compact coupe the 2002. With the BMW 1er now firmly established as the "small" BMW and the additional body styles are about to be released to the market. The addition of a Coupe to the 1er further illustrates BMW's policy of positioning the new 3er Coupe as a mid-level model below the larger 6er Coupe. Instead of the 3er being BMW's entry level base Coupe model. Leaving an opening for the BMW 1er coupe. The latest BMW 1er expands the company's " Efficient Dynamics" programme by combining efficiency with economy without sacrificing excitement. The BMW 1er Coupe chassis and suspension has been developed to offer the most from the standard car's dynamics distancing itself from the core hatchback models. The BMW 1er Coupe will remain the sporting choice for the whole choice of 1er models. Changes to the suspension and steering details will enhance the BMW 1er's entertaining driving experience. While big Performance Coupes grab the headlines more or less for the wrong headlines in these times. BMW are hoping for headlines updating what was previously said about their earlier original small cars. The BMW 1er Coupe will offer "Best of Both Worlds" performance in the latest petrol engines and BMW's supreme and powerful diesel engines. The BMW 1er Coupe will in the form of the 135i and 125d bring Twin-Turbo power and technology for both petrol and diesel. The six-Cylinder Twin-turbo engine already launched within the BMW 335i Coupe , Sedan and Touring will begin it's European expansion to other BMW products . BMW initially only wanted this engine to be the sole holder in the 3er first and foremost before extending it to BMW's other models. An entry level performance model will use the solely Six Cylinder engine found in the ltd edition models of the BMW 320Si. Balanced with the dynamics of the BMW 1er coupe and the lightweight direction away from the heavier BMW 3er sedan. Will make for an exciting dynamic compact performance Coupe. Mention the name M1 and all thought turns to Guigaro's wedgey seventies supercar. Now that the 1er has rendered this name inadequate if BMW were to reconsider such a return to an M1 like supercar. The introduction of a BMW 1er Coupe opens a door for an M-Variant . Although media reports claim BMW are reluctant to offer a small M-Coupe using the hallowed tri-color .There is a primary driving force in Munich for this car . There are 3 Core reasons why there is a strategy that exists for a BMW M1 Coupe. One.- With the M3 Coupe now inheriting a V8 and moving up a segment. Their is belief that there is space for a BMW M1 Coupe and the 1er looks set to be the occupant for this vacancy. BMW engineers are in no denial about having something "back to basics" a very hardcore driving experience with a high revving engine sufficient power and stounding dynamics . Two.- With the BMW 1er Coupe being developed for certain key markets such as North America and Canada , BMW need a car with the Halo effect to sell the image of the BMW 1er Coupe. it is no secret that customers begin from the basic models and work themselves to the top of BMW's product list - effectively by having an aspiring model that provides the halo effect to the rest of the range. That is the key to successful marketing - A BMW M car has avery profound effect thanks to it's status , desirability and image on the other models of BMW's model range. A BMW M1 Coupe is entirely essential in order for the 1er to win over the North American and Canadian market and the these markets would certainly require an M model of the BMW 1er coupe. Three.- It is an opportunity far too great to miss. A return to a dynamic , entertaining and fun compact performance car in the vain of the classic E30 M3. All BMW Coupes from the 3er to the 6er have come in an M variant. And plans are much proceeding in the direction for a BMW M1 Coupe. One of the earliest strategies was when the V10 was being used to develop the new BMW M3 V8 engine that they considered using the V8 to develop the engine for the M1 Coupe. Unrealistically this would be a V6 but this was quickly dismissed as BMW does not pose a healthy attitude to V6 engines instead enjoying the smooth transition of power you can only get with six-cylinder power. The new engine under development heralds from a magnesium block from the engine of the BMW 320Si and BMW have very stringent targets it wants to achieve so the M1 will fit well within the intermediate BMW M-Variant Coupe family. The BMW Z4M Coupe , BMW M3 Coupe and the BMW M6 Coupe. The BMW M1 Coupe will certainly inherit some of it's toned looks and technologies seen with the other M cars available and ones around the corner. BMW always stress that it's M Division cars are not just tuned-up performance versions of the top end luxury models. every M car is different from steering to handling to chassis tuning and performance. An Mcar is greater than the sum of it's parts. The BMW M1 will follow these ideals by also offering cutting edge developments such as the Carbon Fibre Reinforced Plastic roof , lightweight body panels and aerodynamic M styling treatment. Aswell as the latest gear box technology.