Originally Posted by Rob

DCX were so fixated with creating an aura of prestige around Maybach the brand that they neglected to distinguish Maybach the car as anything more than a large Mercedes-Benz to take on Rolls-Royce. The Exelero, as much as I personally don't particularly love it, is much more on the right track for Maybach. It is unique and exciting -- if they could transform their limousine models into more expressive vehicles backed up with a unique and sturdy corporate culture, DCX could have something worth pursuing.