Quote:
Originally Posted by Osnabrueck  It's [Ocean Drive Concept] also better off being in the Mercedes family, because so much depends upon our perceptions of the brand. An Ocean Drive with a star on its hood means more sales of A and C-Klasse vehicles - where it counts. A Ocean Drive Maybach, on the other hand, would likely be red ink and a possible negative for Mercedes brand equity. |
That is a very good point ....but where does this leave Maybach. The problem is, the Maybach 'brand' has had so much money thrown at it, DCX have created an ultra-luxury brand image so it's only natural they will want to use it ...but how does it add value to Mercedes-Benz. They really have got themselves into a bit of a mess I think.
Having said that about Maybach, I guess it could also be asked, what value does Rolls-Royce add to BMW?
BTW, thanks for the compliment Josh, I really appreciate that coming from you ...as I thoroughly respect your opinions
