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Originally Posted by Just_me  you have an answer for everything, dont you  |
Well look at the business.
Lexus for example has no heritage to brag off when compared to Audi, BMW or Mercedes. So what do they advertise? They advertise the technology in their cars and then mention that this is standard, a secret hint at the value-for-money aspect of a Lexus.
With the German brands, they've got to advertise something else, especially in regards to their fellow German competitors. So I wouldn't be surprised to see Mercedes marketing the C-Class as sporty when in reality, it is sporty, but not as sporty as the 3-Series for example. Will be interested to see how it fares against the Audi A4.
My best example of "false advertising" is the Mercedes B-Class. It's marketed as a
Sportstourer but it handles like a boat and doesn't feel sporty at all. False advertising? Yep.
