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Originally Posted by Just_me  However, on the pressconference MB stated the new C-class have the best driving dynamics in the segment. MB focused a lot on the word "sport" on the pressconf.
I think its obvious MB are trying to steal buyers from BMW 3er who are looking for sport. |
Part of it is just marketing, to catch the attention of the consumer.
I do believe that the W204 C-Class has become sportier, it had to in order to "survive" in this segment. As I said, I can still see half or the vast majority of C-Class clientele being older buyers who still place more emphasis on comfort rather than sport. At the same time, there is a growing younger target market that is interested in the C-Class and the sporty aspect appeals to them.