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Osnabrueck · 03-15-2007, 02:03 PM

It is, by the way, an old trick in the marketing playbook to draw comparisons between lower tier brands and luxury brands to create buzz and change perceptions.

This strategy is currently being employed by Hyundai's new Santa Fe campaign where they draw comparisons with the Land Rover LR3 and BMW X3.

03-15-2007, 02:03 PM	#2 (permalink)
Osnabrueck Fanatic Join Date: Oct 2005 Posts: 1,858 Thanks: 233 Thanked 203 Times in 128 Posts	Re: Kia to rival Audi TT with 2009 model It is, by the way, an old trick in the marketing playbook to draw comparisons between lower tier brands and luxury brands to create buzz and change perceptions. This strategy is currently being employed by Hyundai's new Santa Fe campaign where they draw comparisons with the Land Rover LR3 and BMW X3.