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Originally Posted by Luwalira  Is there really a big market for these "toy" cars like the Mini, Smart and A1(?). I have a feeling the car will end up becoming a sweet 16 car rather than boosting the image of the brand. |
They have to sell the fact that it's an enthusiast car w/ unique properties, that's what they've done w/ the Mini and it continues to be a sucess. Buyers range from the "sweet 16's" to the top brass of your local boardroom, I've seen it.