Curb Zone - View Single Post - Bentley is king of ultraluxury sales in America

vabboud · 02-12-2007, 06:43 PM

it's not about "loss"

you have to define the word "loss", at least for rolls

the maybach brand si too messed up, a smaller mayabch would be a rebadged S, so it doesn't work.

for rolls, rolls has infintely mroe prestige and aristocracy then bentley, as such it cannot and will not compete head to head with such a car as the CGT

the baby rolls has been in the pipelines for a long time, but ti's chief delay i am sure is propoer size and amrket positioning, to fit within the rolls heriatge

rolls cannot make an S600 competitor, the baby rolls will be far more expensive than any of the S600 crop, including GT FS

the arnage loses exclusiveity when medium to high reankingm anagers can get a bentley, the rolls plan is capitalizing on the core rolls values a lot, i say VW is mismanagaing the uber luxury brands it has and either reinforcing them too much (bugatti) or dilutting them too much (Bentley)

02-12-2007, 06:43 PM	#7 (permalink)
vabboud Enthusiast Join Date: Oct 2005 Posts: 484 Thanks: 20 Thanked 28 Times in 26 Posts	Re: Bentley is king of ultraluxury sales in America it's not about "loss" you have to define the word "loss", at least for rolls the maybach brand si too messed up, a smaller mayabch would be a rebadged S, so it doesn't work. for rolls, rolls has infintely mroe prestige and aristocracy then bentley, as such it cannot and will not compete head to head with such a car as the CGT the baby rolls has been in the pipelines for a long time, but ti's chief delay i am sure is propoer size and amrket positioning, to fit within the rolls heriatge rolls cannot make an S600 competitor, the baby rolls will be far more expensive than any of the S600 crop, including GT FS the arnage loses exclusiveity when medium to high reankingm anagers can get a bentley, the rolls plan is capitalizing on the core rolls values a lot, i say VW is mismanagaing the uber luxury brands it has and either reinforcing them too much (bugatti) or dilutting them too much (Bentley)