Curb Zone - View Single Post - BMW X3 named All-Terrain Car of the Year

Just_me · 02-12-2007, 04:21 AM

BMW X3 Sports Activity Vehicle named All-Terrain Car of the Year
02/09/2007

The BMW X3 Sports Activity Vehicle has been named All-Terrain Car of the Year for 2007.
It was the second year in a row, that the BMW X3 won the readers' poll held by respected German magazine, 'Off Road'.

The win was decisive with the BMW Sports Activity Vehicle leading by more than ten percentage points ahead of the next-placed vehicle.

The refined and re-invigorated performance-orientated X3, which has just gone on sale in Australia, clearly asserted itself among the 14 vehicles that had been nominated for the SUV class, taking 24.2 per cent of the total votes cast.

Every year since 1982, the readers of 'Off Road' magazine have been casting votes to find the most popular all-terrain vehicle on the German market. A total of 56,448 votes were cast in the latest poll.

For BMW, this is a clear vote of confidence from an informed public and yet more confirmation of the strategy of placing riding enjoyment and extremely good handling right at the top of the list for the all-terrain vehicle segment.

Moreover, at the award ceremony in Munich, BMW came in for an additional honor. The German Four-Wheel Association (Deutsche Allrad Verband [DAV]) awarded the company its prize for 2007. This was an expression of appreciation by the nationally active interest group for riders and owners of four-wheel driven vehicles for the high level of technical skill and expertise demonstrated by BMW in the development of its intelligent xDrive four-wheel system. This system is controlled permanently by an electronic module. The variable power distribution between the front and rear axles results in a unique riding experience, not only for BMW's SAV models. Thanks to its unique interfacing with the DSC stability control, engine controller and, optionally, also with the active steering, the extremely fast and precise-acting xDrive promotes not only off-road surface grip but also riding dynamics.
The accolades reflect the market success currently enjoyed by BMW in this segment.

In 2006, a total of 113, 997 BMW X3 vehicles were delivered worldwide; this represents an increase of 3.0 per cent compared to the previous year. In Germany alone, the BMW X3 was sold more than 23,000 times, giving it a market share of 10.3 per cent in the all-terrain vehicle segment.

All in all, BMW was again able to maintain its position as the most successful brand in this vehicle class in 2006 both in Germany and Australia. Despite the impending model renewal, the BMW X5 once more played an important role here. Taken together, the BMW X3 and BMW X5 claimed a market share of 15.0 per cent in the all-terrain vehicle segment in Germany.

In Australia, the BMW X3 and BMW X5 claimed a leading market share of 21.9 per cent of the luxury SUV segment.

02-12-2007, 04:21 AM	#1 (permalink)
Just_me Expert Join Date: Sep 2005 Location: Sweden Posts: 12,612 Thanks: 741 Thanked 2,035 Times in 1,028 Posts	BMW X3 named All-Terrain Car of the Year BMW X3 Sports Activity Vehicle named All-Terrain Car of the Year 02/09/2007 The BMW X3 Sports Activity Vehicle has been named All-Terrain Car of the Year for 2007. It was the second year in a row, that the BMW X3 won the readers' poll held by respected German magazine, 'Off Road'. The win was decisive with the BMW Sports Activity Vehicle leading by more than ten percentage points ahead of the next-placed vehicle. The refined and re-invigorated performance-orientated X3, which has just gone on sale in Australia, clearly asserted itself among the 14 vehicles that had been nominated for the SUV class, taking 24.2 per cent of the total votes cast. Every year since 1982, the readers of 'Off Road' magazine have been casting votes to find the most popular all-terrain vehicle on the German market. A total of 56,448 votes were cast in the latest poll. For BMW, this is a clear vote of confidence from an informed public and yet more confirmation of the strategy of placing riding enjoyment and extremely good handling right at the top of the list for the all-terrain vehicle segment. Moreover, at the award ceremony in Munich, BMW came in for an additional honor. The German Four-Wheel Association (Deutsche Allrad Verband [DAV]) awarded the company its prize for 2007. This was an expression of appreciation by the nationally active interest group for riders and owners of four-wheel driven vehicles for the high level of technical skill and expertise demonstrated by BMW in the development of its intelligent xDrive four-wheel system. This system is controlled permanently by an electronic module. The variable power distribution between the front and rear axles results in a unique riding experience, not only for BMW's SAV models. Thanks to its unique interfacing with the DSC stability control, engine controller and, optionally, also with the active steering, the extremely fast and precise-acting xDrive promotes not only off-road surface grip but also riding dynamics. The accolades reflect the market success currently enjoyed by BMW in this segment. In 2006, a total of 113, 997 BMW X3 vehicles were delivered worldwide; this represents an increase of 3.0 per cent compared to the previous year. In Germany alone, the BMW X3 was sold more than 23,000 times, giving it a market share of 10.3 per cent in the all-terrain vehicle segment. All in all, BMW was again able to maintain its position as the most successful brand in this vehicle class in 2006 both in Germany and Australia. Despite the impending model renewal, the BMW X5 once more played an important role here. Taken together, the BMW X3 and BMW X5 claimed a market share of 15.0 per cent in the all-terrain vehicle segment in Germany. In Australia, the BMW X3 and BMW X5 claimed a leading market share of 21.9 per cent of the luxury SUV segment.