View Single Post
Old 02-04-2007, 03:10 PM   #21 (permalink)
SCOTT27
Contributor
 
SCOTT27's Avatar
 
Join Date: Sep 2006
Posts: 258
Thanks: 0
Thanked 229 Times in 87 Posts
SCOTT27 is a jewel in the roughSCOTT27 is a jewel in the roughSCOTT27 is a jewel in the rough
Re: Spied: BMW 1-Series coupe

The (Premium Compact) Coupe : Reinvented...

To really understand the purpose of the coupe you have to go back and look at the 2002 . In which how this historic 2dr captured the imaginations and hearts of many in it's day the 2002 was the prelude to the 3er and when you look back at theat classic series you can see how that success has translated with today's 3er products . Now that the 1er has been established and highly successful It is now that the creative side of the initial product plans move into gear.

Do not assume that the 1er Coupe (and if it gets selected 2er ) will be just another variant with the same characteristics and driving prowness. the dynamics will be sharper it's intent to be a compact premium coupe and will be the most sport orientated model of the E87 platform.
Although it is undergoing Winter tests it will soon be pounding the Ring and there you will see it's intent and of course why BMW moved the 3er Coupe upmarket for a reason.

With the next M3 transitionally shifting to a V8 therefore taking the car up a notch There has been questions of what will slot before it with people quick to announce that the Z4M will be the E46 M3 replacement in it's price and performance segment. Again BMW are working on a higher performance M-badged compact coupe. Initial plans on which development has just started by M-Division are concentrating using the six cylinder block from the WTCC 320Si car as a base for this new engine and will be the starting block in which BMW's board of directors want something which can be dynamically compared and become the modern day E30 M3.

Of course BMW are going to export this model into the North American market where it would form a "bridge" similar from MINI to BMW as the 1er'ss role now fullfills in Europe and Asia.
BMW are also considering if the model becomes successful in the North American market is to maybe build US market models in the US but as this is an idea on the table and not viable at this time.

The significant factor from BMW's point of view is again the Coupe and Cabrio will enter this segment without major competitors at launch . And BMW know this will spur it's competitors to develop rivals for these two models. Especially if they take the segment and of course North America by storm.
SCOTT27 is offline  
The Following 3 Users Say Thank You to SCOTT27 For This Useful Post:
Brookside (02-04-2007), Deutsch (02-04-2007), LonghornTX (02-04-2007)