Quote:
Originally Posted by Merc1  VW needs to forget about their luxury aspirations IMO. They need to go back to their roots of offering an upscale, fun to drive, well built alternative to Hondas/Toyotas/Fords/Mazdas etc. Forget trying to compete with Mercedes and BMW, that is Audi's job.
M |
I agree. I sold VWs from 1998 until 2001, and during that time, only once did someone tell me that they were shopping VW and BMW. All that I ever heard was Toyota, Honda, Mitsubishi, Hyundai or a US manufacturer.
This upmarket move has been a disasterous mistake for VW in the US. In Europe, the VW brand carries soem prestige, but in the US, people still think of VW as Rabbits, MkII Jettas and even aircooled Beetles.
I hope they become serious players in the $15K to $30K range and leave the upmarket stuff to the brilliant people at Audi!