Monster

Audi's vertical grille has banished the old generic 3 layered horizontal front end look of traditional cars design. The top layer include the headlights and the girlle inbetween, the 2nd layer include the bumper bar and the numberplate. The 3rd layer include the lower air intakes. What Audi has done was increasing the emphasis on the grill and headlights, and reducing the dominance of the bumper bar and the numberplate.