Curb Zone - View Single Post - 3er Convertible: BMW says hard is better than soft

Osnabrueck · 01-25-2007, 03:34 PM

Consider this - An independent industry survey conducted last year cited that BMW buyers across all categories valued "Quality & Craftsmanship" as their primary reason for purchase. "Driving Enjoyment" was their number two reason for purchasing a BMW for all categories excluding SUVs - BMW SUV buyers cited "Styling" as their number two reason for purchase.

I understand that a hardtop wasn't a shoo-in because of BMW's brand principles, but in the end, it was definitely the right move.

01-25-2007, 03:34 PM	#9 (permalink)
Osnabrueck Fanatic Join Date: Oct 2005 Posts: 1,858 Thanks: 233 Thanked 203 Times in 128 Posts	Re: 3er Convertible: BMW says hard is better than soft Consider this - An independent industry survey conducted last year cited that BMW buyers across all categories valued "Quality & Craftsmanship" as their primary reason for purchase. "Driving Enjoyment" was their number two reason for purchasing a BMW for all categories excluding SUVs - BMW SUV buyers cited "Styling" as their number two reason for purchase. I understand that a hardtop wasn't a shoo-in because of BMW's brand principles, but in the end, it was definitely the right move.