Quote:
Originally Posted by Rob  Ironic really, considering what the argument for the Phantom DHC having a soft top is. Rolls-Royce's Chief Designer Ian Cameron says: "There is nothing more romantic than driving a convertible in the rain at night and hearing the drops hit the roof. In conversation with our customers we realised that they felt the same way." |
I think we can all agree that a ragtop, while not being a great domesticator, is a more romantic solution than a hardtop. To me, both solutions fit their respctive vehicles quite well.
I don't know what marketing data suggests, but I'll bet that BMW discovered that 3er cabrio prospectives tend to use their cars as daily drivers and valued domestication and new technologies over dynamic performance and the charm of a ragtop.