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Originally Posted by Imhotep Evil  So what exactly is the Audi brand story ?! 
Good that they're targeting Lexus in USA, but with what ?! |
Audi brand story??? Go do your hw, there's an endless stream of Audi enthusiast sites with a ton of Audi articles that cover various events, models, and all other aspects of the brands 100+ yr old history.
Targeting Lexus with: Revamped dealer network with improved customer service, reliable vehicles with a lack of technological overkill, industry leading quality and technology. Not to mention forward design devoid of clutter and vehicles that provide an alternative driving experience for everyone no matter your location. Lexus can't hold a candle to either one of those attributes.