Merc1

They're basically going to do what they've already done with the S-Type R, price and position it against the E550/550i not the E63/M5 and the new R model with the 5L V8 will be the true AMG/RS/M competitor. In the U.S. a S-Type R costs E550/550i money, but has more power, not that it makes a big difference now since the E FL and the 550i came on the scene.

M