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Hypersonic · 11-10-2005, 03:44 PM

I have been saying this for quite some time now. Audi has become very popular among many of Mercedes traditional owners - Mercedes has become a very American-targeted brand, many of their traditional European buyers definitely find Audi to be a more European brand - it just feels more European than Mercedes or BMW do these days - this of course isn't necessarily a bad thing, but it does alienate some of their more conservative European market.

11-10-2005, 03:44 PM	#2 (permalink)
Hypersonic Connoisseur Join Date: Sep 2005 Posts: 5,632 Thanks: 1,088 Thanked 906 Times in 549 Posts	Re: Audi is the coolest car brand in UK. I have been saying this for quite some time now. Audi has become very popular among many of Mercedes traditional owners - Mercedes has become a very American-targeted brand, many of their traditional European buyers definitely find Audi to be a more European brand - it just feels more European than Mercedes or BMW do these days - this of course isn't necessarily a bad thing, but it does alienate some of their more conservative European market.