Curb Zone - View Single Post - Chief of AoA wants Brand to Be Less 'Understated'.

Yannis · 01-18-2007, 10:37 AM

The head of Audi of America , Johan de Nysschen, said the automaker wants to be one of America's top luxury brands as it has done in many other parts of the world.
He also said that it's time for Audi to stop being so understated.

Read the report here: http://adage.com/article?article_id=114359

01-18-2007, 10:37 AM	#2 (permalink)
Yannis Philosopher Join Date: Sep 2005 Posts: 7,198 My Mood: Thanks: 1,243 Thanked 1,231 Times in 703 Posts	Chief of AoA wants Brand to Be Less 'Understated'. The head of Audi of America , Johan de Nysschen, said the automaker wants to be one of America's top luxury brands as it has done in many other parts of the world. He also said that it's time for Audi to stop being so understated. Read the report here: http://adage.com/article?article_id=114359