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Maybach has to really step back and look at how it can offer a more unique product, something more unique than a Mercedes Benz. A lot of the design from both the interior and exterior is very much the same as MB, not to mention a lot of the interior bits you can find in a couple of hunderd thousand dollars cheaper S-class. To start they need to establish a Maybach dedicated design team as well as engineering team, this would be one step in the right direction. I could go on and on w/ possible solutions, but the reappearing question that keeps popping up in my head is, "what's the point?" They already have the S-class which is a very capable and well established model line within the Mercedes Benz portfolio. The exsistence of the S-class just seems to make the Maybach look like an overzealous attempt at trying to cater to the same crowd as Rolls Royce, and I guess this is where it really sets in: Rolls Royce is an icon, Maybach is not.