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Old 01-05-2007, 08:24 AM   #12 (permalink)
Matt530i
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Re: CLS monthly sales?

Quote:
Originally Posted by Ultimate Car Guy View Post
I think the CLS sales may be off becasue the E-Class just recently got a facelift. Thereby attracting more buyers attention than CLS. When is the CLS due for a facelift? shouldn't be by the end of this year?
I think it's more the case of the CLS not being the newest/hottest car in the MB line-up. 2005 was it's first full year so it likely attracted more people.

While it's not the case with the CLS, after the launch of a new car, sales seem artificially higher as some people will wait to get the new model and sales of the old model drop off. For a prime example of this, next year when sales of the E70 X5 are up around 30%, it will not be because it's selling far better than the E53 X5 rather it will be because the last year of E53 sales dropped off by nearly 30%.

With the CLS, some people likely waited because they knew it was coming and that artificially boosted initial sales along with the 'gotta have it' affect of being a completely new model from MB.
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