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Originally Posted by Deutsch  This year will mark the intro of Audi's first real competitors to BMW poroducts: the B8 A5 & A4. What do you expect??? Can the undisputed benchmark for performance and handling BMW be taken down by the four rings??? Or is it all just a pipe dream for Audi??? Watch this space.... |
I don't think Audi's worried about taking down BMW or anyone else for that matter, I believe Audi's current goal is to shake the notion of poor reliablity which damaged their brand image in the 90's! I personally believe Audi has maded trumendence strides over the last few years to repair it's brand name. Being "In The Know" I would take the S8 over any luxury sports car out, and I'm leaning towards trading my S55AMG in for one this summer! My other choices are S550 AMG or a Quattroporte GT. However my business partner who still believes Audi's are unreliable
represents a large number of the buyers market, who aren't aware of the strides Audi has made.
I realize I got a little off topic so know I don't think Audi can take down BMW, nor can BMW slow Audi's growth!
They will co-exsist as they should!
